Do you ever find yourself saying things like, “I’ve built a slick-looking site, but I haven’t seen sales go up since launch.” or “Right after I launched my new sites, sales were up, but now they’re back where they used to be”? Despite the old saying, if you build it, no one’s necessarily going to stop by. If you want your site to increase sales and keep them up, then you need to do give your visitors 4 things:
- Give them your message: either through traditional advertising, online advertising, or word of mouth, bring traffic to your site. CrowdTamers is a social media consultancy, so I’ll go on about how social media can be the way you spread your message, but in reality any platform with reach will suffice, as long as you have the time or money to use it.
- Give them what they want: through whatever form of advertising you use, you should also make specific URLs that your advertising leads come to that speaks directly to the ad you ran. This means landing pages, created either in your site CMS (like WordPress) or else through a service like Unbounce.
- Give them a reason to stay: Everyone says content is king, but there are different kinds of content. You can create compelling, well-written articles in a blog, in-depth and insightful whitepapers, or you can use your pocketbook to give your visitors a reason to hang out. As an example: chance to win promotions, according to eMarketer, increase the liklihood of someone handing over personal data. Put exciting chance to win or guaranteed prize promotions on your website and throughout your messaging to drive higher clicks and more targeted traffic.
- Give them a reson to come back: Using a system that lets you easily add content to your website, put new content up regularly, whether it’s blog posts, This will give anyone who has found your brand a reason to keep coming back. The old saw is true: it’s easiest to sell to people who are already a customer. Use your tools to capture their info and keep giving them reasons to come back, whether it’s more great content, features, sales, or chances to win something cool.
If you do all that, you can increase leads & sales without fail. Need help? You can reach CrowdTamers at (407) 374-9079 or by emailing firstname.lastname@example.org