Attracting followers is always a challenge in social media.  Start with good content, of course, but before you can write good content you need to know what it is that your social media users want from you. Are they following you looking for great deals on your products? Are you a source of creative inspiration for your followers? Do you just post the zany things that happen at your job?  Determine which it is that you’re doing that gets you retweeted or linked to (or whatever the social metric is for the channel you’re using) and do more of that.

An easy way to see what links are being passed around the net is via a link trimming service (such as perennial favorite bit.ly, although any link trimmer with analytics will do). See which links of yours get clicks and think seriously about writing more content in the same vein.

While providing good content is key for keeping and maintaining an active following, there are also proven techniques for getting followers quickly.

• Give away a hot prize (like #moontweet did in 2009) and you’ll find that your social media presence will grow tremendously.
• Guest post on other writers’ blogs (with attribution, of course) to get their followers to come and visit you.
• Write posts on controversial topics (hopefully ones that relate to your business) in order to encourage linking.
• Learn how to write good headlines and tweets to encourage clickthroughs.

Want more fans on Facebook? More followers on Twitter? Give us a call at (407) 374-9079 or email us at tlongino@crowdtamers.com and we’ll be happy to help. We have all of the tools necessary to get social media channels buzzing about you!