Making great content is the key to making Internet marketing–of any sort–work for you. And let’s face it: most of the content out on the Internet is crap. In order to help you understand just what it is that you need to do in order to make your content excel and get you more customers, CrowdTamers has created a 10 part series for you on how to plan and execute superior content.
1. Know Where You’re Going:
Let’s talk a bit about goals in relation to marketing your content, here. Marketers talk about the GOST hierarchy when creating a marketing plan (which is what we’re doing here, really), which lets you develop things in an orderly process and keep your mind in the right place when your determining scale of efforts. GOST stands for Goals, Objectives, Strategies, and Tactics. One of the best explanations that I’ve ever heard for how to understand GOST comes from Shel Holtz (linked via ProPR). Goals need to be hard, actionable numbers. “Grow subscriber lists 20%.” “Add 3,000 followers in social media channels.” A goal of “Get more people at our events through social media” is not going to be a useful measuring stick, so make sure you’re taking the time to set a goal that will let you gauge success or failure of your efforts, and which will motivate you to progress on the road to success.
Next up in the process, we’ll cover the first step in creating objectives for your plan: Defining your audience.
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