The Growth Marketer’s Guide to Conventions
Learn how a growth marketer attending an event can prepare correctly, execute optimally at the show, and maximize ROI of followup after the show is finished.
Building a retargeting content funnel
When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point…
Tell a story if you want to sell
I had a late night chat with a founder last night. (Well, technically this morning. My daughter kept me up ’till 2 am. :P) He was struggling to figure out how to sell his product. He is in the conversational UI space, and he was able to get leads from LinkedIn and Facebook easily enough,…
Digital Bullet Journaling as a daily scrum
The strongest force multiplier you can apply to being more productive with your day is to take 10 minutes at the start of your work day and plan out what needs to happen. For years, I used a paper bullet journal for that. Every morning, I’d plan out what I needed to write down in…
The Growth Hacker’s Content Publishing Flowchart
I’ve been doing content marketing with a focus on using it to drive revenue for over a decade now, and one of the most crucial lessons I’ve learned is that while it is very hard to make good content, it is much harder to distribute the content well after you make it. What I mean…
Growth Hacking with Snov.io
Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do…
Publishing content on Facebook and Twitter
Whether you sell B2C or not, the reach and the power of Facebook, Instagram, and Twitter are too immense to ignore. But almost every brand makes the same rubbish posts for their content: link, image, repost 2x a week and call it done. Consumers see too much of that, and it all gets lost in…
Content & Growth: Building a marketing engine
The last post I wrote ended with: You can boil good marketing down to 2 ideas: content and growth. So let’s talk about those. Content Content starts with brand. Brand is a confusing idea. Many people think of brand as your logo and–maybe–your overall storytelling approach to marketing. Brand, as I define it, is way…
How to make $20 Million Dollars with Content Marketing
I’ve been a marketer and a growth hacker for more than a decade and a half, and while I haven’t worked for tech giants like Google or Facebook, I have launched the marketing efforts for companies all over the world, and built 5 multi-million dollar businesses so far. Building from scratch, I’ve created teams and…