Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do
The last post I wrote ended with: You can boil good marketing down to 2 ideas: content and growth. So let’s talk about those. Content Content starts with brand. Brand is a confusing idea. Many people think of brand as your logo and–maybe–your overall storytelling approach to marketing. Brand, as I define it, is way
I’ve been a marketer and a growth hacker for more than a decade and a half, and while I haven’t worked for tech giants like Google or Facebook, I have launched the marketing efforts for companies all over the world, and built 5 multi-million dollar businesses so far. Building from scratch, I’ve created teams and
