Brand alignment: What is it and how do you measure it?
Branding | Business

Brand alignment: What is it and how do you measure it?

Brand alignment measures how well your firm fulfills its brand promise. The strength of your firm’s brand alignment is driven by how well your employees understand, deliver, and communicate your brand’s key messages. When describing your brand and service offerings, are your people on the same page? Brand alignment gets you to say “yes” to…

The no B.S. Guide to cold email copywriting
Business

The no B.S. Guide to cold email copywriting

I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy.  Instead of relying on some combination of {{results}} x {{time}} x…

Landing page mistakes that kill your conversion rates
Branding | Content Marketing

Landing page mistakes that kill your conversion rates

Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer…

Case Study: Content Marketing & The Million Dollar Funnel
Business | Content Marketing | Grow to Market

Case Study: Content Marketing & The Million Dollar Funnel

Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300…

5 Branding Fails & how to fix ’em
Branding | Business

5 Branding Fails & how to fix ’em

You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to get branding wrong, though, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and…

Launch Lightning fast with Super.so
Business | Launch Today

Launch Lightning fast with Super.so

Recently we’ve talked about the importance of launching today to validate your ideas and also how to build a WordPress website to launch a landing page in a few hours. But WordPress requires you can install a SQL database and comfort with somewhat advanced web technology. What if you want something simple? I’ve recently been…