Building a retargeting content funnel
Business | Content Marketing

Building a retargeting content funnel

When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point…

Publishing content on Facebook and Twitter
Business

Publishing content on Facebook and Twitter

Whether you sell B2C or not, the reach and the power of Facebook, Instagram, and Twitter are too immense to ignore. But almost every brand makes the same rubbish posts for their content: link, image, repost 2x a week and call it done. Consumers see too much of that, and it all gets lost in…