Growth Hacking with Snov.io
Content Marketing Playbook

Growth Hacking with Snov.io

Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do…

Publishing content on Facebook and Twitter
Business

Publishing content on Facebook and Twitter

Whether you sell B2C or not, the reach and the power of Facebook, Instagram, and Twitter are too immense to ignore. But almost every brand makes the same rubbish posts for their content: link, image, repost 2x a week and call it done. Consumers see too much of that, and it all gets lost in…

Content & Growth: Building a marketing engine
Business

Content & Growth: Building a marketing engine

The last post I wrote ended with: You can boil good marketing down to 2 ideas: content and growth. So let’s talk about those. Content Content starts with brand. Brand is a confusing idea. Many people think of brand as your logo and–maybe–your overall storytelling approach to marketing. Brand, as I define it, is way…

How to make $20 Million Dollars with Content Marketing
Business

How to make $20 Million Dollars with Content Marketing

I’ve been a marketer and a growth hacker for more than a decade and a half, and while I haven’t worked for tech giants like Google or Facebook, I have launched the marketing efforts for companies all over the world, and built 5 multi-million dollar businesses so far. Building from scratch, I’ve created teams and…