Day: August 11, 2020

Content Marketing

This 2,000 year old trick is crucial to improving your growth experiments

Whether you’re fixing a broken funnel or just trying to improve a marketing campaign, it’s important that you have tools to think about your core value prop and find different ways to present it. Fortunately, 2,400 years ago, Aristotle figured out common different ways to persuade people, so we don’t have to. He invented the

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