Day: August 20, 2021

3 levels of ad reporting

The least sexy part of marketing is what’ll kill you in the end

Marketing is fun, right? Flashy graphics. Fun campaigns! Exciting budgets! I’ve run more than a thousand different marketing campaigns over the years I’ve been in this business, and the #1 thing that everyone does wrong when they run campaigns is that they don’t build out their reporting to answer questions. I get a little shouty

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