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  • Get to know Google Analytics 4
    Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built…
  • Google Analytics 4 vs. Universal Analytics: What’s the difference?
    It has been a few months since Google announced the release of Google Analytics 4 (GA4) and there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. In this blog, we will take a deeper look at four of the fundamental differences between the two Google Analytics platforms and why…
  • 2 ways to target an audience on Facebook ads
    Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach to your Facebook marketing, you’re doomed. Building the right audience is the first step to creating a Facebook campaign, so let’s talk about how to make sure that you’re building an audience that…