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  • GTM 101 – Prepping for your first Go-to-Market (GTM) experiment – Messaging & Design (Part 2)
    Dear Founder, Here’s a quick recap from our previous conversation, where we spoke about running your first go-to-market experiment: One – Research is essential to running a successful first go-to-market experiment. Two – Your research should cover three main parts: The market, the potential audience, and your competitors. With all this in place, you’re ready to…
  • GTM 101 – Where to start when you know nothing about going to market (Part 1)
    If you Google “how to run my first go-to-market experiment” most of the results you get will be trash. I mean this in a loving way for you, founder. It shouldn’t shock you, but a lot of what’s on the internet is not very reputable. As a company that has successfully launched over 14 startups…
  • TikTok ads? For my Startup? It’s easier than you think
    TikTok ads are low CPM (that is, confusingly, the terminology marketers use to talk about “cost per thousand” impressions), can be great engagement, and are easy to get started using. If your audience is <35 or is located in South America or Asia, you should probably be checking the platform out. Yes, even if you’re…