Category: Growth Hacking

6 Vanity metrics to stay away from.
Business

Stay away from these Vanity Metrics

Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that

Read More »
Business

Boost your cold outreach response rates by 15% with Ad Pre-targeting

Retargeting, as an ad mechanism, is quite well known these days. Put a pixel on a landing page, send traffic there, and then continue to advertise to the people who’ve seen that page to re-engage them and try to close the deal. But what if you could pre-target your ads—send ads only to your best

Read More »
Business

Growth Marketing: A Seven-Step Framework

Marketing is not a one-person show. Especially when it comes to Growth Marketing, where the goal is to grow your business. To achieve this goal, you need an approach that will help you measure and optimize your acquisition, activation, retention, and referral efforts. This article will explain how to create a growth marketing framework to

Read More »
Build In Public

Build Your Worst Enemy: Testing an already-launched product

Most of the time when CrowdTamers works with clients, they already have a product that they launched already. We talk a lot about Grow to Market and “launch before you’re ready” here, but it’s worth noting that approach isn’t the only way to grow your business. I like launching first, because it lets you validate

Read More »
Content Marketing

The Wolf and the Rat: Trading money for time in new startups

A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.

The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.

Read More »
Business

Launch your thing today

Let me tell you the #1 growth hack I know: Launch your thing today. For any B2B or B2C or B2B2C startup idea out there, there exists a way to find an audience who looks like your buyer persona and spend a few hundred dollars buying traffic to a landing page and seeing if it

Read More »
Business

PIER and ICE scoring for growth tests

One of the hardest things to do when you’re spinning up a growth content process is figuring out what to tackle and in what order. The most important foundations for any business are its positioning, its audience, and its message, but there are dozens or hundreds of ways to test and improve all of those

Read More »

CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!