Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that
Retargeting, as an ad mechanism, is quite well known these days. Put a pixel on a landing page, send traffic there, and then continue to advertise to the people who’ve seen that page to re-engage them and try to close the deal. But what if you could pre-target your ads—send ads only to your best
Marketing is not a one-person show. Especially when it comes to Growth Marketing, where the goal is to grow your business. To achieve this goal, you need an approach that will help you measure and optimize your acquisition, activation, retention, and referral efforts. This article will explain how to create a growth marketing framework to
Most of the time when CrowdTamers works with clients, they already have a product that they launched already. We talk a lot about Grow to Market and “launch before you’re ready” here, but it’s worth noting that approach isn’t the only way to grow your business. I like launching first, because it lets you validate
A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.
The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.
Let me tell you the #1 growth hack I know: Launch your thing today. For any B2B or B2C or B2B2C startup idea out there, there exists a way to find an audience who looks like your buyer persona and spend a few hundred dollars buying traffic to a landing page and seeing if it
One of the hardest things to do when you’re spinning up a growth content process is figuring out what to tackle and in what order. The most important foundations for any business are its positioning, its audience, and its message, but there are dozens or hundreds of ways to test and improve all of those
Score the quality of any website’s content marketing in 15 minutes or less with this simple worksheet from CrowdTamers’ founder.
Live events are great but how can you get solid data on your lead generation tactics without data? Here is an easy process to get that exact data.
