Like a lot of founders, your Google Ad campaigns probably lose you money every day. There’s a reason why: you haven’t set them up properly. Here’s how you fix it. The problem comes from 3 common problems: When you first dive into Google Ads, the platform’s account hierarchy can seem daunting. But understanding and mastering
Most businesses fail after 3 years because the founders’ initial networks can no longer deliver enough new leads. It doesn’t have to be that way. If you’ve found yourself in that slough of despond, or if you’re 2 years in and think that your business is going to keep growing happily without any further work
One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks and that can greatly affect your open rates. “Hey,
