Step-by-Step Guide to >35% Open Rates
Lead Generation

Step-by-Step Guide to >35% Open Rates

One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks: “Hey, Cathy! F*ck you!” That was the subject line…