Tag: Growth Content marketing

Business

Building a top of funnel test campaign on Facebook

Need to build a campaign to validate your first startup idea? You’ll want to build a top of funnel marketing test to drive clicks to the new landing page. If you’ve never bought a Facebook ad campaign before, don’t worry: there are just a few steps. There are thousands of blog posts that talk about

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Content Marketing

The Wolf and the Rat: Trading money for time in new startups

A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.

The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.

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Business

Fix your broken funnels!

Key to a good growth content marketing experiment is building a funnel which will drive audience into leads and leads into customers. If you’re not building (and testing) funnels to make your content perform for you, then you’re not doing anything I’d call growth content marketing. Let me lead with TL;DR for the impatient: TL;DR

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CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!