Many founders struggle with marketing. They’re experts in their field, but marketing feels like a black box. How do you position your product? What messages resonate with customers? Where should you focus your limited time and resources? These questions keep founders up at night, especially when investors are demanding growth. The cost of poor marketing
Gone are the days when simply offering good information was enough to stand out. Today, the internet is flooded with “valuable” content; hence, the new currency is engagement. This shift is a complete paradigm change that could make or break your journey to that coveted $1 million revenue mark. But what does “engaging” really mean
As an early-stage founder, reaching your first million in annual revenue is a critical milestone. But scaling a startup from initial traction to consistent seven-figure growth is no easy feat. To shed light on proven strategies for B2B startup growth, I recently spoke with Stefan Riin on the Launch Today podcast. Stefan is a master
You’ve got a killer product. Your team is fired up. But that first million in revenue? It’s still a mirage on the horizon. We’ve all been there. And that’s why I’m pumped to share some game-changing insights from Carl Schel, a guy who’s basically the Yoda of strategic partnerships. Carl is the real deal –
Like a lot of founders, your Google Ad campaigns probably lose you money every day. There’s a reason why: you haven’t set them up properly. Here’s how you fix it. The problem comes from 3 common problems: When you first dive into Google Ads, the platform’s account hierarchy can seem daunting. But understanding and mastering
If you spent $1,000 on Facebook ads in the last month and you haven’t looked at advanced reports? You’ve left at least $300 lying on the ground. Advanced reports are key to getting the highest value you can out of your ad account. But most founders and new marketers don’t even know about it. Which
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Earlier this year, I wrote an article on how to use Pirate Metrics for your sales funnel for a great outlet called RevGenius. In retrospect, about 60% of that article is wrong. You should throw away your sales funnel. Use this instead: “Why that’s just a Pirate Metrics sales funnel turned upside down, Trevor!” I
When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point
Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do
