Recently, on the Launch Today podcast, marketing whiz Brendan Hufford shared some gold. This guy’s helped tech companies go from making millions to making hundreds of millions. And he’s got advice for folks like you who are aiming for that first million. Whether you’re still working out of your garage or you’re close to hitting
When you’re knee-deep in building your startup, marketing often feels like that thing you’ll get to “eventually.” You wouldn’t build a house without a solid foundation, would you? So why the hell are you trying to build a business without one? Foundational marketing is all about laying the groundwork. It’s the nitty-gritty work that happens behind
Most startups fail, but some make it. They hit $1 million in revenue. They break through. What’s their secret? John Biggs knows. He’s seen it all: twenty years in tech, as a journalist and entrepreneur, and startups rising and falling like empires. Biggs laid it bare on the Launch Today podcast. Pay attention if you’re
As an early-stage founder, reaching your first million in annual revenue is a critical milestone. But scaling a startup from initial traction to consistent seven-figure growth is no easy feat. To shed light on proven strategies for B2B startup growth, I recently spoke with Stefan Riin on the Launch Today podcast. Stefan is a master
The difference between a struggling startup and one that rockets past $1 million in revenue often comes down to how well you communicate your vision. Crafting that perfect pitch is an art form that eludes many founders. Cindy Skuli is a wizard at helping companies tell their stories. She’s worked with startups all over the
Starting a business is tough. Growing it to $1 million in yearly sales is even tougher. But it’s a key goal for many new startups. It shows your idea works and opens doors for bigger growth and opportunities. So how do you get there? And how do you get investors to back you? Sarah Platt
Look, I get it. You’re probably rolling your eyes at the mention of a cold email. Trust me, I was skeptical too. I recently had a chat with Benny Rubin, and it completely changed my perspective. Benny’s the founder of Senders, a company that basically ensures your emails don’t end up in digital purgatory (aka
You’ve got a killer product. Your team is fired up. But that first million in revenue? It’s still a mirage on the horizon. We’ve all been there. And that’s why I’m pumped to share some game-changing insights from Carl Schel, a guy who’s basically the Yoda of strategic partnerships. Carl is the real deal –
You’ve got big dreams of hitting that $1 million revenue mark in 2024; but these questions keep on haunting you: But here’s the thing: every successful e-commerce founder has been exactly where you are right now. And they’ve managed to push through, with the right strategies and guidance. You’re probably sick and tired of generic
What according to you, is the most important factor in scaling your startup to $1 million ARR? Is it a groundbreaking product? A killer marketing strategy? A super-talented team? While all these elements matter, there’s something far more fundamental that many founders overlook: brand strategy. In a recent episode of the Launch Today podcast, I
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Need to build a campaign to validate your first startup idea? You’ll want to build a top of funnel marketing test to drive clicks to the new landing page. If you’ve never bought a Facebook ad campaign before, don’t worry: there are just a few steps. There are thousands of blog posts that talk about
Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do
The last post I wrote ended with: You can boil good marketing down to 2 ideas: content and growth. So let’s talk about those. Content Content starts with brand. Brand is a confusing idea. Many people think of brand as your logo and–maybe–your overall storytelling approach to marketing. Brand, as I define it, is way
