Many founders struggle with marketing. They’re experts in their field, but marketing feels like a black box. How do you position your product? What messages resonate with customers? Where should you focus your limited time and resources? These questions keep founders up at night, especially when investors are demanding growth. The cost of poor marketing
Every founder dreams of hitting that magical $1 million revenue mark. But the path there is often unclear and fraught with challenges. In a recent episode of Launch Today, Blake Emal, a marketing wizard who’s helped scale startups from zero to millions, shared invaluable insights from his journey as an SEO specialist turned CMO and
Messaging That Matters: Scaling Your Startup to $1M and Beyond You’ve poured your heart and soul into building an amazing product. You’re convinced it’s going to change the industry. But here’s the cold, hard truth: no one cares about your product. At least, not yet. This reality check is crucial for every founder aiming to
Gone are the days when simply offering good information was enough to stand out. Today, the internet is flooded with “valuable” content; hence, the new currency is engagement. This shift is a complete paradigm change that could make or break your journey to that coveted $1 million revenue mark. But what does “engaging” really mean
Recently, on the Launch Today podcast, marketing whiz Brendan Hufford shared some gold. This guy’s helped tech companies go from making millions to making hundreds of millions. And he’s got advice for folks like you who are aiming for that first million. Whether you’re still working out of your garage or you’re close to hitting
When you’re knee-deep in building your startup, marketing often feels like that thing you’ll get to “eventually.” You wouldn’t build a house without a solid foundation, would you? So why the hell are you trying to build a business without one? Foundational marketing is all about laying the groundwork. It’s the nitty-gritty work that happens behind
Most startups fail, but some make it. They hit $1 million in revenue. They break through. What’s their secret? John Biggs knows. He’s seen it all: twenty years in tech, as a journalist and entrepreneur, and startups rising and falling like empires. Biggs laid it bare on the Launch Today podcast. Pay attention if you’re
As an early-stage founder, reaching your first million in annual revenue is a critical milestone. But scaling a startup from initial traction to consistent seven-figure growth is no easy feat. To shed light on proven strategies for B2B startup growth, I recently spoke with Stefan Riin on the Launch Today podcast. Stefan is a master
The difference between a struggling startup and one that rockets past $1 million in revenue often comes down to how well you communicate your vision. Crafting that perfect pitch is an art form that eludes many founders. Cindy Skuli is a wizard at helping companies tell their stories. She’s worked with startups all over the
Starting a business is tough. Growing it to $1 million in yearly sales is even tougher. But it’s a key goal for many new startups. It shows your idea works and opens doors for bigger growth and opportunities. So how do you get there? And how do you get investors to back you? Sarah Platt
Look, I get it. You’re probably rolling your eyes at the mention of a cold email. Trust me, I was skeptical too. I recently had a chat with Benny Rubin, and it completely changed my perspective. Benny’s the founder of Senders, a company that basically ensures your emails don’t end up in digital purgatory (aka
That first million is practically impossible to earn. You spend all day every day struggling and it doesn’t. Come. Any. Closer. What if you were just working too hard? Check out these key insights from SEO and CRO expert Kellene Vaile on how to dominate Google rankings and turn website visitors into loyal customers. Land
You’ve got big dreams of hitting that $1 million revenue mark in 2024; but these questions keep on haunting you: But here’s the thing: every successful e-commerce founder has been exactly where you are right now. And they’ve managed to push through, with the right strategies and guidance. You’re probably sick and tired of generic
You’re a founder, pouring your heart and soul into your startup. The dream? Hitting that magical $1 million ARR. But let’s be real, it’s no walk in the park. It’s like climbing a mountain with no map, no gear, and no guarantee if you’ll ever reach the top. Every founder goes through this. The key
What according to you, is the most important factor in scaling your startup to $1 million ARR? Is it a groundbreaking product? A killer marketing strategy? A super-talented team? While all these elements matter, there’s something far more fundamental that many founders overlook: brand strategy. In a recent episode of the Launch Today podcast, I
If you spent $1,000 on Facebook ads in the last month and you haven’t looked at advanced reports? You’ve left at least $300 lying on the ground. Advanced reports are key to getting the highest value you can out of your ad account. But most founders and new marketers don’t even know about it. Which
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Earlier this year, I wrote an article on how to use Pirate Metrics for your sales funnel for a great outlet called RevGenius. In retrospect, about 60% of that article is wrong. You should throw away your sales funnel. Use this instead: “Why that’s just a Pirate Metrics sales funnel turned upside down, Trevor!” I
