Market research typically means months of surveys and focus groups. But what if you could validate your idea in days, with minimal skills and budget? That’s exactly what Vassily Grosse achieved using my Minimum Viable Sprint guide.
As an entrepreneur-in-residence at an AI firm, Grosse needed to validate a decluttering app idea quickly. Instead of lengthy market research, he followed my MVS process step by step. The result? A stunning 7% click-through rate and clear validation across multiple demographics.
Stop Wasting Time with Surveys
Facebook surveys yield near-zero responses. In-person feedback gives limited data. Both waste precious time. The solution? Test real customer behavior instead.
“I followed the MVS guide carefully,” Grosse says. “Nobody answers surveys anymore. I wanted insights from 1,000 people, not just one-on-one feedback.”
Simple Tools Create Real Results
Following the guide, Grosse built a market validation system using:
- Canva templates for landing pages
- Basic Facebook/TikTok ads with solid backgrounds
- Simple text messages testing different value propositions
- Excel to track results
“I’m not a designer or marketer,” says Grosse. “The guide showed me how to spend just an hour learning ad platforms effectively.”
The Numbers Don’t Lie
The MVS process produced extraordinary results:
- 7-8% CTR on Facebook (industry average: 1-2%)
- Similar performance on TikTok
- Successful testing across multiple demographics
- Clear winner for messaging that worked across age groups
These numbers came from simple ads – solid backgrounds with basic text. No fancy design required.
Beyond Market Validation: Team Buy-In
The MVS guide delivered an unexpected benefit: team alignment.
“The team saw real market validation, not just theoretical frameworks,” Grosse explains. “We had done SWOT analysis and business model canvases. But showing actual customer interest got everyone excited.”
This concrete data transformed a side project into the team’s main focus.
Cross-Platform, Cross-Generation Insights
Following the MVS process revealed crucial audience insights:
- Gen Z engaged heavily on TikTok, barely on Facebook
- Older demographics preferred Facebook
- “Decluttering” message resonated across all age groups
- Different motivations (cash vs. simplicity) by generation
- Same ad creative worked across platforms
How to Run Your Own MVS
- Create a basic landing page
- Use Canva templates
- Keep it simple
- Focus on core message
- Design minimal ads
- Solid background
- Clear, short text
- Test 3-5 message variations
- Run small tests
- Start with 1000 impressions minimum
- Test multiple platforms
- Track CTR and costs
- Analyze results
- Look for CTR above 1%
- Compare across demographics
- Note platform differences
Key Success Factors
- Speed matters more than perfection
- Basic tools work fine
- Test actual behavior, not opinions
- Cross-platform validation helps
- Real data motivates teams
Cost and Time Investment
Using the MVS guide, Grosse spent:
- 1-2 hours learning ad platforms
- Minimal budget for testing
- Few days total execution time
The return? Clear market validation, team alignment, and actionable insights about messaging and platforms.
Start Testing Tomorrow
You don’t need:
- Marketing expertise
- Design skills
- Big budgets
- Complex tools
You do need:
- Clear value proposition
- Basic testing framework
- Willingness to learn
- Data-driven mindset
Skip the surveys. Stop the theoretical frameworks. Start testing real customer behavior today. Your market is waiting to tell you what works – through their actions, not their words.
