Web3 has a Go To Market problem
Business | Web3

Web3 has a Go To Market problem

Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know what that is, much less if it’s a project that…

Pricing Matters More than you think
Business

Pricing Matters More than you think

Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created….

2 ways to target an audience on Facebook ads
Branding | Social Media

2 ways to target an audience on Facebook ads

Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach to your Facebook marketing, you’re doomed. Building the right audience is the first step to creating a Facebook campaign, so let’s talk about how to make sure that you’re building an audience that…

Why start with a landing page?
Launch Today

Why start with a landing page?

Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the founder, you have to conceive something that doesn’t exist and, through hard work and unwavering belief, bring it into existence. If you’re wrong about your business idea: the timing, the positioning,…