If you spent $1,000 on Facebook ads in the last month and you haven’t looked at advanced reports? You’ve left at least $300 lying on the ground. Advanced reports are key to getting the highest value you can out of your ad account. But most founders and new marketers don’t even know about it. Which
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Earlier this year, I wrote an article on how to use Pirate Metrics for your sales funnel for a great outlet called RevGenius. In retrospect, about 60% of that article is wrong. You should throw away your sales funnel. Use this instead: “Why that’s just a Pirate Metrics sales funnel turned upside down, Trevor!” I
Here’s the startup launch framework that’s been key to the dozens of successful startup launches that CrowdTamers has kicked off over the last 3 years.
AI copywriting is powerful, with GPT 4, to give you completely new perspectives on how to talk about your product and position everything from a new feature to a completely new business. Most founders don’t understand how to use GPT 4 properly, so let’s fix that.
I’ve created a tool to let you write your first positioning statement & your first landing page in 30 minutes, even if you’re a complete newbie at marketing–learn how!
AI tools are a game changer for startups and businesses everywhere as it speeds up your processes. In this blog, we’re going to take you through all the steps to create a fantastic blog post in a few minutes;
Before you invest time and money into that idea or product feature, yo have to validate first. Find out why you should validate and steps to take when validating your idea.
💡 I’ve seen plenty of great founders build and launch micro startups as a way to try many different ideas and see what sticks. I’m not a builder, though: I’m a marketer. So I had an absolutely insane idea to start off 2023. I’m not going to build 3 startups in Q1 and launch them
TikTok ads are low CPM (that is, confusingly, the terminology marketers use to talk about “cost per thousand” impressions), can be great engagement, and are easy to get started using. If your audience is <35 or is located in South America or Asia, you should probably be checking the platform out. Yes, even if you’re
Building a personal brand is important not only during your education but also when looking for work. By publishing articles and engaging in conversations on non-academic forums, you’ll establish yourself as an expert and make it easier to find opportunities. Not only will this help you financially, but it will also give you the recognition
Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list, more so when it’s for something as complex as Web3. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know
I’ve written a whole lot about how to generate the content for your landing page. At CrowdTamers, we’re obsessed with finding a clear, repeatable ways to create landing pages as quickly as possible because we make several every week. I don’t talk much about the design. That’s not because it’s not important–you can see looking
Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created.
I’ll tell you a secret: you can send messages straight to someone’s inbox with a 70-ish percent open rate. The catch is: you’re sending it to their email inbox: you’re sending it to their InMail inbox. For <$1 per opened message, though, LinkedIn Message Ads can be some of the cheapest and most effective ways
Precisely 18? Yes, precisely. Your headline is one of the first elements to catch your reader’s attention. You can’t just wing it; there are certain guides for writing high-performance headlines and I’m about to share it with you. One of our most common methods for writing different headlines at CrowdTamers is to fall back on
To create a successful go-to-market strategy, a business needs 3 things: Most people, when they’re launching a startup or a business, fixate on the first of those 3: the problem. I dare say almost no one launches a business without knowing a problem that they want the business to solve. But once you have your
Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach with your Facebook ads, you’re doomed. Building the right audience is the first step to creating a Facebook campaign. Let’s make sure that you’re building an audience that’ll reflect the goal you’re trying
Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the founder, you have to conceive something that doesn’t exist and, through hard work and unwavering belief, bring it into existence. If you’re wrong about your business idea: the timing, the positioning,
Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are
Most content marketers are yet to fully explore the potential of social media distribution. In fact, they’ll tell you must wait 3 – 9 months for content to generate any kind of positive return on the investment it took to write it. They’re wrong. Your content can make you money the day you publish it
For most technical founders, when you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts
In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that, I was short term / fractional CMO, serving 1 – 4 clients at the same time, helping build, grow, and scale the marketing practices in their startup; I’ve used CrowdTamers as
Since our focus at CrowdTamers is startup go to market, we talk a lot about launching. But there’s something scary about your first launch: you’ve never shown anyone what you’re up to before and maybe you suck at it. Maybe not? How do you know? Most entrepreneurs aren’t master designers. Heck, I used to be
Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300
Recently we’ve talked about the importance of launching today to validate your ideas and also how to build a WordPress website to launch a landing page in a few hours. But WordPress requires you can install a SQL database and comfort with somewhat advanced web technology. What if you want a simple way to build
Inside every employee is an idea for a business that they’re convinced could make a million dollars. For almost everyone, that idea remains pure, unblemished, and a wistful possibility that is never threatened with reality. There are good reasons that most people’s business ideas never even approach fruition: the statistics of business success are grim.
The majority of times I see people sharing information about their A/B tests, it looks something like: “I just ran a test and got 40 visits at a 12.5% conversion rate on page A whereas I got 7 visits at a 14% conversion rate on page B, so Page B is clearly better!” This is
Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:
I was reminded by a recent Twitter thread about “what constitutes an MVP” that I’m confident launching just a landing page and seeing if there’s demand long before I build a product and I did just that for CrowdTamers AI, I promised a follow up to our initial CrowdTamers AI testing post from, uh, July
