Creating good positioning tests 3 ways
Business

Creating good positioning tests 3 ways

Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:…

CrowdTamers AI Launch Report: Week 2
Business

CrowdTamers AI Launch Report: Week 2

I was reminded by a recent Twitter thread about “what constitutes an MVP” that I’m confident launching just a landing page and seeing if there’s demand long before I build a product and I did just that for CrowdTamers AI, I promised a follow up to our initial CrowdTamers AI testing post from, uh, July…

The signs of a good early-stage startup
Business

The signs of a good early-stage startup

I have been known to angel invest in a few companies and am an advisor to a few more. As part of my goal to launch 1,000 startups to $1MM in ARR over the next 6.5 years, I see a lot of startups from the inside. I want to help every startup and founder with…

Build a top of funnel test in Twitter
Build In Public | Social Media

Build a top of funnel test in Twitter

We’ve written previously about how to validate your top-of-funnel test on Facebook. There are a few cases where Facebook isn’t going to be the right channel for you, though: Bot traffic on Facebook can be really bad, especially since the new iOS 14 update. You might want to specifically target people who care about the…