Author: Trevor

Business

Throw Away Your Sales Funnel

Earlier this year, I wrote an article on how to use Pirate Metrics for your sales funnel for a great outlet called RevGenius. In retrospect, about 60% of that article is wrong. You should throw away your sales funnel. Use this instead: “Why that’s just a Pirate Metrics sales funnel turned upside down, Trevor!” I

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Branding

AI should write all your first drafts. Here’s how.

AI copywriting is powerful, with GPT 4, to give you completely new perspectives on how to talk about your product and position everything from a new feature to a completely new business. Most founders don’t understand how to use GPT 4 properly, so let’s fix that.

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Content Marketing

How to write long-form content with ChatGPT

AI tools are a game changer for startups and businesses everywhere as it speeds up your processes. In this blog, we’re going to take you through all the steps to create a fantastic blog post in a few minutes; 

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Business

Launch your startup Workshop Week 1

💡 I’ve seen plenty of great founders build and launch micro startups as a way to try many different ideas and see what sticks. I’m not a builder, though: I’m a marketer. So I had an absolutely insane idea to start off 2023. I’m not going to build 3 startups in Q1 and launch them

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Setting up Tiktok ads
Branding

TikTok ads? For my Startup? It’s easier than you think

TikTok ads are low CPM (that is, confusingly, the terminology marketers use to talk about “cost per thousand” impressions), can be great engagement, and are easy to get started using. If your audience is <35 or is located in South America or Asia, you should probably be checking the platform out. Yes, even if you’re

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personal brand
Branding

The importance of building a personal brand now. Like right now

Building a personal brand is important not only during your education but also when looking for work. By publishing articles and engaging in conversations on non-academic forums, you’ll establish yourself as an expert and make it easier to find opportunities. Not only will this help you financially, but it will also give you the recognition

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Business

Web3 has a Go To Market problem

Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list, more so when it’s for something as complex as Web3. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know

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landing page
Branding

Live Video: Design a landing page in 30 minutes

I’ve written a whole lot about how to generate the content for your landing page. At CrowdTamers, we’re obsessed with finding a clear, repeatable ways to create landing pages as quickly as possible because we make several every week. I don’t talk much about the design. That’s not because it’s not important–you can see looking

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Product Pricing
Business

Pricing Matters More than You Think

Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created.

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Content Marketing

Write 18 high-performance headlines in 10 minutes

Precisely 18? Yes, precisely. Your headline is one of the first elements to catch your reader’s attention. You can’t just wing it; there are certain guides for writing high-performance headlines and I’m about to share it with you. One of our most common methods for writing different headlines at CrowdTamers is to fall back on

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go-to-market strategy
Business

Your Go-to-Market Strategy – Weeks 1 & 2: Finding Your Audience.

To create a successful go-to-market strategy, a business needs 3 things: Most people, when they’re launching a startup or a business, fixate on the first of those 3: the problem. I dare say almost no one launches a business without knowing a problem that they want the business to solve. But once you have your

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Facebook ads
Branding

2 ways to target an audience on Facebook ads

Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach with your Facebook ads, you’re doomed. Building the right audience is the first step to creating a Facebook campaign. Let’s make sure that you’re building an audience that’ll reflect the goal you’re trying

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Business tools 101 - why start with a landing page
Launch Today

Business 101 – Why start with a landing page?

Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the founder, you have to conceive something that doesn’t exist and, through hard work and unwavering belief, bring it into existence. If you’re wrong about your business idea: the timing, the positioning,

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Using Google Search as part of your GTM strategy
Business

Using Google Search in your Go To Market campaign

Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are

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Branding

GTM for technical founders

For most technical founders, when you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts

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Build In Public

CrowdTamers 2021 Review – Building In Public

In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that, I was short term / fractional CMO, serving 1 – 4 clients at the same time, helping build, grow, and scale the marketing practices in their startup; I’ve used CrowdTamers as

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Testing your ad creatives with Hippoc
Build In Public

Case Study: Pre-test your ad creatives with Hippoc

Since our focus at CrowdTamers is startup go to market, we talk a lot about launching. But there’s something scary about your first launch: you’ve never shown anyone what you’re up to before and maybe you suck at it. Maybe not? How do you know? Most entrepreneurs aren’t master designers. Heck, I used to be

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the million dollar funnel
Business

Case Study: Content Marketing & The Million Dollar Funnel

Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300

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Build your site with Super.so
Business

Launch Lightning fast: Build Your Site with Super.so

Recently we’ve talked about the importance of launching today to validate your ideas and also how to build a WordPress website to launch a landing page in a few hours. But WordPress requires you can install a SQL database and comfort with somewhat advanced web technology. What if you want a simple way to build

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Business

Why launch your business idea today?

Inside every employee is an idea for a business that they’re convinced could make a million dollars. For almost everyone, that idea remains pure, unblemished, and a wistful possibility that is never threatened with reality. There are good reasons that most people’s business ideas never even approach fruition: the statistics of business success are grim.

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Business

Creating good positioning tests 3 ways

Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:

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Business

CrowdTamers AI Launch Report: Week 2

I was reminded by a recent Twitter thread about “what constitutes an MVP” that I’m confident launching just a landing page and seeing if there’s demand long before I build a product and I did just that for CrowdTamers AI, I promised a follow up to our initial CrowdTamers AI testing post from, uh, July

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Business

The signs of a good early-stage startup

I have been known to angel invest in a few companies and am an advisor to a few more. As part of my goal to launch 1,000 startups to $1MM in ARR over the next 6.5 years, I see a lot of startups from the inside. I want to help every startup and founder with

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CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!