I’ll be speaking at SuboTron!

I’ve been cordially invited by the charming folks at SuboTron to give a talk to a number of game developers on how to manage PR for their titles. Since I more or less gave this exact same talk at E3, there will be a whole lot of similarity in subject matter, but if you weren’t able to see me at E3, then you should come and check this out. It’s in Vienna, Austria (which is probably a bit of a ways for most of the folks who still are subscribed to this blog to check out), but the details are after the jump. Read more

Presenting at London Games Conference

Check it out: if you wanna see me bring my unique blend of marketing insight and soulful, smooth speaking, I’ll be presenting along with GOG.com managing director Guillaume Rambourg at the London Games Conference.

We’ll be talking a bit about what DRM-Free gaming is, why it’s important in the market, and by how adding freedom of choice to gamers, you increase your sales. If you’re in town, you should check it out. Here’s the excerpt from the website:

Three Reasons DRM-Free Content Can Help Your Sales & Your Brand
Guillaume Rambourg, MD, GOG.com

Adding copy protection to a game has minimal effect on pirates and only impacts legitimate customers. Guillaume Rambourg from Good Old Games will share ideas on how selling DRM-free content and rewarding loyal customers can work in favour of your sales and your brand

As an aside, of course the British spell “favor” funny in the excerpt (OH SNAP I AM CALLING BRITAIN OUT!).

On hiatus

CrowdTamers is on hiatus!

I have started a position in Europe working full time for a company that sells video games. They’ve asked I cease publications on this blog–not that I’ve gotten all that much attention on it outside of Central Florida and the fine folks at Unbounce–so I’ll put this on hiatus for the forseeable future. Sorry to leave everything in the lurch with my “Marketing your Business” series on CrowdTamers, but rest assured I’ll return to this topic one day. ;)

What does this mean if I want to work with CrowdTamers?

If you’re a current client, I’ve already contacted you and told you what this means. If you’re looking to hire me to speak at an event for you or to train your organization, I have much less availability than I used to have, but it may still be possible to work something out. Drop me a line at tlongino@crowdtamers.com and we can talk.

I live in Europe; let’s meet up!

Let’s do! Drop me a line and I’ll be happy to chat. :)

Define Yourself: Marketing Your Content the CrowdTamers Way, Lesson 3.

Define Yourself: Marketing Your Content the CrowdTamers Way Lesson 3

Defining Yourself

One of the great things about the Internet is that everything that you do gives you free customer research. It used to be that you had to pay thousands of dollars to see what people thought of your brand and how it is that your customers interact with it. It’s free, now: yours for the asking with a little thought and ingenuity. So what do you do with this knowledge?  A lot of things, hopefully, but we’re talking about content marketing here, so let’s focus on that.

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Defining Your Audience: Marketing Your Content the CrowdTamers Way, Lesson 2

Defining Your Audience

If you’re a company that produces punched metal widgets, you need to know who it is that is looking for your product. If you’ve got a website that you’ve kept for a while, and you’ve been using analytics to measure your audience as they come and go, congratulations! You probably know who your audience is right now. If not, we’ll need to do some work to figure out who it is that you need to be talking to.  First up, who are your competitors?  Pick the most successful 2 – 4 of them. What are their websites? Take a moment and go to Compete.com and punch in your address and theirs. You’ll get something like this:

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Setting Your Goal: Marketing Your Content the CrowdTamers Way, Lesson 1

Making great content is the key to making Internet marketing–of any sort–work for you. And let’s face it: most of the content out on the Internet is crap. In order to help you understand just what it is that you need to do in order to make your content excel and get you more customers, CrowdTamers has created a 10 part series for you on how to plan and execute superior content.

1. Know Where You’re Going:

Before you can build your brand into an unstoppable juggernaut of content marketing, you need to know what it is that you want to accomplish. Do you want to get a thousand followers on Twitter? Are you looking to increase your technorati rank by 20% in the next 6 months? Do you want to see your email subscriber open and click rates go up by 50% this year? There’s plenty of proof that setting a goal increases your likelihood of success. You want to succeed, don’t you? So set a goal, and make it something that seems like a bit of a stretch for you.

Let’s talk a bit about goals in relation to marketing your content, here. Marketers talk about the GOST hierarchy when creating a marketing plan (which is what we’re doing here, really), which lets you develop things in an orderly process and keep your mind in the right place when your determining scale of efforts. GOST stands for Goals, Objectives, Strategies, and Tactics. One of the best explanations that I’ve ever heard for how to understand GOST comes from Shel Holtz (linked via ProPR). Goals need to be hard, actionable numbers. “Grow subscriber lists 20%.” “Add 3,000 followers in social media channels.”  A goal of “Get more people at our events through social media” is not going to be a useful measuring stick, so make sure you’re taking the time to set a goal that will let you gauge success or failure of your efforts, and which will motivate you to progress on the road to success.

Next up in the process, we’ll cover the first step in creating objectives for your plan: Defining your audience.

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