Upper Funnel vs Lower Funnel: Why the Metaphor Breaks
September 3, 2026
Upper Funnel vs Lower Funnel is a useful distinction, right up until a team starts treating it like a machine. They buy awareness, wait
Field notes.
243 published articles on founder-led content, paid media, and turning attention into useful buyer conversations.
From the field
Founder Led Marketing: A Practical Guide for B2B Startups
September 3, 2026
Most founders don’t have a content problem. They have a founder-time problem. They know what they believe. They know which customer problems keep showing