Your Brand Sucks (If you don’t do these 5 things)

For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo.

This short webinar covers how to:

Find your unique, valuable, and remarkable differentiator against the competition, even in a crowded field.
Establish an aspirational vision for what makes you different.
Set a company goal (and don’t call it a mission statement, please)
Solve a hard problem and explain how you do it to attract the right kind of leads for you
Define your audience–who your brand serves and who they *do not serve*, and let that guide your product / service.

Questions? Hit me up on Twitter @trevorlongino or drop me an email and let’s chat. 🙂

Tags: Branding, Communo, Webinar

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CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!

Trevor is a passionate leader with strong dedication to any team or project he manages. He built a team of people driven to create, ship, and achieve. He was a great mentor and demanding editor with amazing attention to detail and incredible patience. Working with Trevor means working in a friendly and motivating environment, doing lots of things that nobody would think of doing, and being sure your voice is heard

"Trevor is an experienced and highly skilled marketer, who can both build strong teams and lead them to achieving company goals. He built the marketing team from the ground up, established the metrics and strategies, as well as successfully initiated and ran all marketing engines. He is extremely knowledgable about the all aspects of the field and I learned a whole lot from him."

"Trevor was a wonderful mentor - always ready to pitch in with his creativity and industry know-how, while at the same time giving me space to do things my way. I still believe he was the person that helped me develop fast as a specialist and made it easier for me to grow accustomed to managerial duties. All in all, 10/10. :)"