The no B.S. Guide to cold email copywriting
Business

The no B.S. Guide to cold email copywriting

I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy.  Instead of relying on some combination of {{results}} x {{time}} x…

Step-by-Step Guide to >35% Open Rates
Lead Generation

Step-by-Step Guide to >35% Open Rates

One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks: “Hey, Cathy! F*ck you!” That was the subject line…