I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy. Instead of relying on some combination of {{results}} x {{time}} x…
You might think you need to spend big bucks on software like SalesForce, Base, Hubspot, and so on to solve your lead tracking needs. You don’t. I promise. Believe it or not, Google Sheets has everything you need for your first CRM. I’ve used Google Sheets to set up Account Based Marketing (ABM) campaigns that…
One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks: “Hey, Cathy! F*ck you!” That was the subject line…