The no B.S. Guide to cold email copywriting
January 14, 2022
I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely
Field notes.
243 published articles on founder-led content, paid media, and turning attention into useful buyer conversations.
From the field
Your first cold email CRM should be Google Sheets. Really.
December 3, 2021
You might think you need to spend big bucks on software like SalesForce, Base, Hubspot, and so on for your first cold email CRM.
Step-by-Step Guide to >35% Open Rates
October 22, 2021
One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but