Case Study: Finding Message / Go To Market Fit for ClearEstate
Business | Grow to Market | Positioning

Case Study: Finding Message / Go To Market Fit for ClearEstate

The Problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about ahead of time. So how do you develop a routine and repeatable funnel of people who need these services if your business improves estate planning & settlement for people all over North America? ClearEstate, a successful…

B2B Marketing Research: What is it? What do you need to know?
Business

B2B Marketing Research: What is it? What do you need to know?

There is a lot of interest today in marketing research, and there is no place where it’s talked about more than in the business-to-business world, where many firms consider it key to their success. In this article we’ll explore this powerful tool piece by piece, breaking down business-to-business marketing research into a series of questions…

Get to know Google Analytics 4
Business

Get to know Google Analytics 4

Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built…

2 ways to target an audience on Facebook ads
Branding | Social Media

2 ways to target an audience on Facebook ads

Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach to your Facebook marketing, you’re doomed. Building the right audience is the first step to creating a Facebook campaign, so let’s talk about how to make sure that you’re building an audience that…

Why start with a landing page?
Launch Today

Why start with a landing page?

Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the founder, you have to conceive something that doesn’t exist and, through hard work and unwavering belief, bring it into existence. If you’re wrong about your business idea: the timing, the positioning,…

Use AI tools like a pro
Business

Use AI tools like a pro

The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our workplaces, homes, and vehicles — from cars to robots to medicine. This will have significant repercussions for society, as AI performs many tasks that, until now, have been done by humans….