Pricing Matters More than you think
Business

Pricing Matters More than you think

Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created….

How to write a Landing Page
Business

How to write a Landing Page

What makes a good landing page? Anyone can whack a few words together and throw them with some screenshots into a webpage. Does that make a landing page? Not always. Trevor, CrowdTamers’ founder, recently critiqued quite a few landing pages and what he did may have seemed arbitrary, but there are actually a few simple…

Stay away from these Vanity Metrics
Business | Growth Hacking

Stay away from these Vanity Metrics

Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that…

Case Study: Finding Message / Go To Market Fit for ClearEstate
Business | Grow to Market | Positioning

Case Study: Finding Message / Go To Market Fit for ClearEstate

The Problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about ahead of time. So how do you develop a routine and repeatable funnel of people who need these services if your business improves estate planning & settlement for people all over North America? ClearEstate, a successful…

B2B Marketing Research: What is it? What do you need to know?
Business

B2B Marketing Research: What is it? What do you need to know?

There is a lot of interest today in marketing research, and there is no place where it’s talked about more than in the business-to-business world, where many firms consider it key to their success. In this article we’ll explore this powerful tool piece by piece, breaking down business-to-business marketing research into a series of questions…

Get to know Google Analytics 4
Business

Get to know Google Analytics 4

Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built…