Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list, more so when it’s for something as complex as Web3. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know
I’ve written a whole lot about how to generate the content for your landing page. At CrowdTamers, we’re obsessed with finding a clear, repeatable ways to create landing pages as quickly as possible because we make several every week. I don’t talk much about the design. That’s not because it’s not important–you can see looking
TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016. This tremendous rise shows us one thing: that the short-form video app is here to stay – as much as boomers and millennials may
Thirty minutes doesn’t seem like enough time to write a landing page, much less a high-conversion landing page. However, with the right tools, a proper outline, and the key selling value of your product, you should have the copy for your landing page ready to go in 20-30 minutes or less. Moroever, it’s essential to
Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created.
What makes a good landing page? Anyone can whack a few words together and throw them with some screenshots into a webpage. Does that make a landing page? Not always. Trevor, CrowdTamers’ founder, recently critiqued quite a few landing pages and what he did may have seemed arbitrary, but there are actually a few simple
I’ll tell you a secret: you can send messages straight to someone’s inbox with a 70-ish percent open rate. The catch is: you’re sending it to their email inbox: you’re sending it to their InMail inbox. For <$1 per opened message, though, LinkedIn Message Ads can be some of the cheapest and most effective ways
Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that
Our estate planning client had a problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about ahead of time. So how do you develop a routine and repeatable funnel of people who need these services if your business improves estate planning & settlement for people all over
Precisely 18? Yes, precisely. Your headline is one of the first elements to catch your reader’s attention. You can’t just wing it; there are certain guides for writing high-performance headlines and I’m about to share it with you. One of our most common methods for writing different headlines at CrowdTamers is to fall back on
To create a successful go-to-market strategy, a business needs 3 things: Most people, when they’re launching a startup or a business, fixate on the first of those 3: the problem. I dare say almost no one launches a business without knowing a problem that they want the business to solve. But once you have your
There is a lot of interest today in marketing research, and there is no place where it’s talked about more than in the business-to-business world, where many firms consider it key to their success. In this article we’ll explore this powerful tool piece by piece, breaking down business-to-business marketing research into a series of questions
Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built
It has been a few months since Google announced the release of Google Analytics 4 (GA4). However, there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. In this blog, we will take a deeper look at four of the fundamental differences between the two Google Analytics platforms and
Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach with your Facebook ads, you’re doomed. Building the right audience is the first step to creating a Facebook campaign. Let’s make sure that you’re building an audience that’ll reflect the goal you’re trying
Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the founder, you have to conceive something that doesn’t exist and, through hard work and unwavering belief, bring it into existence. If you’re wrong about your business idea: the timing, the positioning,
The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our workplaces, homes, and vehicles — from cars to robots to medicine. AI tools will have significant repercussions for society, as AI performs many tasks that, until now, have been done by
You have finally launched your product for the world to see, but it’s been one day, two days,… 30 days, and nobody has signed up. You start to worry that maybe the product isn’t good enough. Let us tell you one thing — you need a go-to-market strategy for this idea. In this blog, we’ll
Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are
You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the process is all about marketing. Online advertising through Facebook or Google Ads is often the go-to choice for app promotion. However, these platforms can prove costly. So, in this blog, let’s
You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience. As generally told, finding your niche is the only way to succeed in marketing. But instead, find your key differentiator to establish your competitive edge. By zeroing in on what you
Most content marketers are yet to fully explore the potential of social media distribution. In fact, they’ll tell you must wait 3 – 9 months for content to generate any kind of positive return on the investment it took to write it. They’re wrong. Your content can make you money the day you publish it
Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not.
For most technical founders, when you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts
Artificial intelligence has broken the boundaries of the technology world to become a focus for businesses of every stripe. Articles on the business benefits of AI regularly feature in publications devoted to any and every industry. Small-business owners reading all the ink on AI may think, “That’s great for the big guys, but there’s no
How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see your brand the way YOU want them to see it? If the answers to these questions are no, your business may lack brand alignment. Brand alignment measures how well your firm fulfills
I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy. There’s an art to cold email copywriting. Instead of relying on
In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that, I was short term / fractional CMO, serving 1 – 4 clients at the same time, helping build, grow, and scale the marketing practices in their startup; I’ve used CrowdTamers as
Since our focus at CrowdTamers is startup go to market, we talk a lot about launching. But there’s something scary about your first launch: you’ve never shown anyone what you’re up to before and maybe you suck at it. Maybe not? How do you know? Most entrepreneurs aren’t master designers. Heck, I used to be
Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer
