Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are…
You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the process is all about marketing. Online advertising through Facebook or Google Ads is often the go-to choice for app promotion. However, these platforms can prove costly. So, in this blog, let’s…
You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience. As generally told, finding your niche is the only way to succeed in marketing. But instead, find your key differentiator to establish your competitive edge. By zeroing in on what you…
Most content marketers will tell you must wait 3 – 9 months for content to generate any kind of positive return on the investment it took to write it. They’re wrong. Your content can make you money the day you publish it if you crack how to distribute it. And that’s the problem. Most content…
Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not….
When you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts and watching YouTube videos,…
Artificial intelligence has broken the boundaries of the technology world to become a focus for businesses of every stripe. Articles on the business benefits of AI regularly feature in publications devoted to any and every industry. Small-business owners reading all the ink on AI may think, “That’s great for the big guys, but there’s no…
How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see your brand the way YOU want them to see it? If the answers to these questions are no, your business may lack brand alignment. Brand alignment measures how well your firm fulfills…
I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy. Instead of relying on some combination of {{results}} x {{time}} x…
In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that, I was short term / fractional CMO, serving 1 – 4 clients at the same time, helping build, grow, and scale the marketing practices in their startup; I’ve used CrowdTamers as…