Many founders struggle with marketing. They’re experts in their field, but marketing feels like a black box. How do you position your product? What messages resonate with customers? Where should you focus your limited time and resources? These questions keep founders up at night, especially when investors are demanding growth. The cost of poor marketing
Every founder dreams of hitting that magical $1 million revenue mark. But the path there is often unclear and fraught with challenges. In a recent episode of Launch Today, Blake Emal, a marketing wizard who’s helped scale startups from zero to millions, shared invaluable insights from his journey as an SEO specialist turned CMO and
Recently, on the Launch Today podcast, marketing whiz Brendan Hufford shared some gold. This guy’s helped tech companies go from making millions to making hundreds of millions. And he’s got advice for folks like you who are aiming for that first million. Whether you’re still working out of your garage or you’re close to hitting
Most startups fail, but some make it. They hit $1 million in revenue. They break through. What’s their secret? John Biggs knows. He’s seen it all: twenty years in tech, as a journalist and entrepreneur, and startups rising and falling like empires. Biggs laid it bare on the Launch Today podcast. Pay attention if you’re
As an early-stage founder, reaching your first million in annual revenue is a critical milestone. But scaling a startup from initial traction to consistent seven-figure growth is no easy feat. To shed light on proven strategies for B2B startup growth, I recently spoke with Stefan Riin on the Launch Today podcast. Stefan is a master
That first million is practically impossible to earn. You spend all day every day struggling and it doesn’t. Come. Any. Closer. What if you were just working too hard? Check out these key insights from SEO and CRO expert Kellene Vaile on how to dominate Google rankings and turn website visitors into loyal customers. Land
You’ve got big dreams of hitting that $1 million revenue mark in 2024; but these questions keep on haunting you: But here’s the thing: every successful e-commerce founder has been exactly where you are right now. And they’ve managed to push through, with the right strategies and guidance. You’re probably sick and tired of generic
You’re a founder, pouring your heart and soul into your startup. The dream? Hitting that magical $1 million ARR. But let’s be real, it’s no walk in the park. It’s like climbing a mountain with no map, no gear, and no guarantee if you’ll ever reach the top. Every founder goes through this. The key
What according to you, is the most important factor in scaling your startup to $1 million ARR? Is it a groundbreaking product? A killer marketing strategy? A super-talented team? While all these elements matter, there’s something far more fundamental that many founders overlook: brand strategy. In a recent episode of the Launch Today podcast, I
If you spent $1,000 on Facebook ads in the last month and you haven’t looked at advanced reports? You’ve left at least $300 lying on the ground. Advanced reports are key to getting the highest value you can out of your ad account. But most founders and new marketers don’t even know about it. Which
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Before you invest time and money into that idea or product feature, yo have to validate first. Find out why you should validate and steps to take when validating your idea.
Need to build a campaign to validate your first startup idea? You’ll want to build a top of funnel marketing test to drive clicks to the new landing page. If you’ve never bought a Facebook ad campaign before, don’t worry: there are just a few steps. There are thousands of blog posts that talk about
A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.
The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.
