If you spent $1,000 on Facebook ads in the last month and you haven’t looked at advanced reports? You’ve left at least $300 lying on the ground. Advanced reports are key to getting the highest value you can out of your ad account. But most founders and new marketers don’t even know about it. Which
So maybe I’m crazy. But after 5 years of teaching about minimum viable sprints and using it in my marketing practice for virtually every kind of campaign I want to create, 90% of us are approaching new marketing campaigns the wrong way. When you start a campaign, what do you do? You write a project
Before you invest time and money into that idea or product feature, yo have to validate first. Find out why you should validate and steps to take when validating your idea.
Need to build a campaign to validate your first startup idea? You’ll want to build a top of funnel marketing test to drive clicks to the new landing page. If you’ve never bought a Facebook ad campaign before, don’t worry: there are just a few steps. There are thousands of blog posts that talk about
A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.
The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.
