Launching a product or growing an initiative is never easy.
For our client, Lab ReNew, success wasn’t just about solving technical challenges. It was about telling a story that resonated—one people could remember and believe in.
CrowdTamers stepped in and delivered. Here’s how.
The Challenge: Finding a Message That Connects
At first, Lab ReNew’s message leaned heavily on technical solutions. Metrics like carbon savings, water waste reduction, and kilowatt hours were central to their presentations. These are important figures. But the audience didn’t connect.
When the founders spoke at a National Conference for Sustainable Labs, they noticed a disconnect. While other panelists shared data and research, their audience tuned out.
Then, the client pivoted.
Instead of focusing purely on statistics, they talked about hope and human impact. The difference was immediate.
“When I sat down at lunch with a team I’d never met before, every one of them said, ‘That’s what I remember.’”
The lesson was clear: people remember stories, not numbers.
The Solution: Simplifying the Message and Building Consistency
CrowdTamers tackled the problem in three key ways:
1. Simplifying the Message
The client’s message was initially scattered. CrowdTamers helped them focus on two or three key themes that people would remember. Instead of overloading their audience with information, they delivered concise, impactful stories.
“If you get too scattered, people don’t remember you.”
2. Consistent Social Media Growth
With a refined message in place, CrowdTamers focused on sharing it regularly across LinkedIn and Facebook. Steady, engaging content grew the client’s audience and amplified their impact.
“We’ve grown our LinkedIn and Facebook steadily… and the comments have been very positive.”
3. Making It Easy
CrowdTamers made the process seamless. Our team scheduled regular interviews with them and handled everything from planning to posting.
“It’s easy… I know what the questions are going to be, and then it just flows.”
Real Results: Tangible Growth and New Opportunities
CrowdTamers helped Lab ReNew turn technical expertise into clear, compelling messaging that opened doors.
- New Corporate Contracts: Lab ReNew landed two corporate contracts for the first time.
- Broader Access: Meetings in Cambridge expanded from single-person conversations to full-team engagements.
- Increased Audience Engagement: Social platforms grew steadily, bringing in new connections and donors.
“We’re getting access to people and opportunities we’ve never had before.”
What Made CrowdTamers Different?
Lab ReNew had worked with other agencies in the past. But CrowdTamers stood out for three reasons:
- Understanding the Client: CrowdTamers took the time to understand the client’s specific challenges. They focused on highlighting the human side of the client’s message, making it more relatable and memorable.
- Creative Solutions: They used a mix of AI tools and hands-on collaboration to create fresh content. This included blog posts, social media updates, and visuals that grabbed attention.
- Budget-Friendly Results: Instead of asking for big upfront investments, CrowdTamers tested ideas quickly. This approach made sure every dollar spent brought useful results.
- Clear Communication: With tools like Slack and Notion, they kept communication simple and organized. The client always knew what was happening without feeling overwhelmed.
- Proven Success: The client’s growth, new contracts, and a bigger audience showed that CrowdTamers’ strategies really worked.
A Bright Future: Building on Momentum
With CrowdTamers’ help, Lab ReNew is looking ahead to an exciting 2025. Their message is reaching new audiences, opening doors, and driving growth.
“We’ve got events in Cambridge that have blown up. We went from one meeting to five others being invited.”
Small labs and large-scale organizations alike are taking notice.
The foundation is strong, and the momentum is building.
Final Thoughts: The Power of Connection
Lab ReNew’s story proves a simple truth: People don’t remember numbers. They remember stories. CrowdTamers helped Lab ReNew refine the message, share it consistently, and connect with the right audience.
The results were new contracts and steady growth.
“You guys have been awesome… what you do is concise, informative, and real.”
Whether you’re launching a product, growing an audience, or building partnerships, CrowdTamers can help you craft a story people will remember.
Let’s talk. Your audience is waiting.
