When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point
I had a late night chat with a founder last night. (Well, technically this morning. My daughter kept me up ’till 2 am. :P) He was struggling to figure out how to sell his product. He is in the conversational UI space, and he was able to get leads from LinkedIn and Facebook easily enough,
The strongest force multiplier you can apply to being more productive with your day is to take 10 minutes at the start of your work day and plan out what needs to happen. For years, I used a paper bullet journal for that. Every morning, I’d plan out what I needed to write down in
I’ve been doing content marketing with a focus on using it to drive revenue for over a decade now, and one of the most crucial lessons I’ve learned is that while it is very hard to make good content, it is much harder to distribute the content well after you make it. What I mean
