Get The Most Of Your Content With This Simple Flow Chart
March 20, 2024
Your content could make you so much money but you’re sleeping on it. We talked about our $500,000 blog post last year, and its
Field notes.
243 published articles on founder-led content, paid media, and turning attention into useful buyer conversations.
From the field
Prepping for your first go-to-market (GTM) experiment. (Part 3)
February 21, 2023
Step by step directions of how you can prepare your first go-to-market tests to find product market fit.
Prepping your first Go-to-Market experiment (Part 2)
January 25, 2023
Dear Founder, here’s a quick recap from our previous conversation, where we spoke about running your first go-to-market experiment: One – Research is essential to
GTM 101 – Where to start when you know nothing about go-to-market (Prt 1)
January 11, 2023
If you Google “how to run my first go-to-market experiment” most of the results you get will be trash. I mean this in a
Use your big Why to guide you as you grow
September 30, 2022
“People don’t buy what you do, they buy why you do what you do.” That’s the tagline for Simon Sinek’s TED Talk, “Start With
Write a high-conversion landing page in 30 minutes (or less)
August 29, 2022
Thirty minutes doesn’t seem like enough time to write a landing page, much less a high-conversion landing page. However, with the right tools, a
How to write a Landing Page
August 4, 2022
What makes a good landing page? Anyone can whack a few words together and throw them with some screenshots into a webpage. Does that
Case Study: Finding Message / Go-To-Market Fit for estate planning startup – ClearEstate
June 17, 2022
Our estate planning client had a problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about