Most content marketers will tell you must wait 3 – 9 months for content to generate any kind of positive return on the investment it took to write it. They’re wrong. Your content can make you money the day you publish it if you crack how to distribute it. And that’s the problem. Most content
Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not.
When you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts and watching YouTube videos,
Artificial intelligence has broken the boundaries of the technology world to become a focus for businesses of every stripe. Articles on the business benefits of AI regularly feature in publications devoted to any and every industry. Small-business owners reading all the ink on AI may think, “That’s great for the big guys, but there’s no
How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see your brand the way YOU want them to see it? If the answers to these questions are no, your business may lack brand alignment. Brand alignment measures how well your firm fulfills
I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy. Instead of relying on some combination of {{results}} x {{time}} x
In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that, I was short term / fractional CMO, serving 1 – 4 clients at the same time, helping build, grow, and scale the marketing practices in their startup; I’ve used CrowdTamers as
Since our focus at CrowdTamers is startup go to market, we talk a lot about launching. But there’s something scary about your first launch: you’ve never shown anyone what you’re up to before and maybe you suck at it. Maybe not? How do you know? Most entrepreneurs aren’t master designers. Heck, I used to be
Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer
I have two questions for you – How do you figure out what you should blog about? How do you generate more readers? Now, let’s reverse engineer these questions. Instead of thinking about how to get people to your blog, think about what your target audience searches for on the internet. For example, if you’re
You might think you need to spend big bucks on software like SalesForce, Base, Hubspot, and so on to solve your lead tracking needs. You don’t. I promise. Believe it or not, Google Sheets has everything you need for your first CRM. I’ve used Google Sheets to set up Account Based Marketing (ABM) campaigns that
Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300
You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to get branding wrong, though, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and
Recently we’ve talked about the importance of launching today to validate your ideas and also how to build a WordPress website to launch a landing page in a few hours. But WordPress requires you can install a SQL database and comfort with somewhat advanced web technology. What if you want something simple? I’ve recently been
Personas are helpful tools for Marketing and UX work. So, why do they often fail? Let’s talk about the pitfalls that cause personas to fail and how to avoid and overcome them. To understand your customer better, you need to have a persona. A Persona is a fictional representation and generalization of a cluster of
Inside every employee is an idea for a business that they’re convinced could make a million dollars. For almost everyone, that idea remains pure, unblemished, and a wistful possibility that is never threatened with reality. There are good reasons that most people’s business ideas never even approach fruition: the statistics of business success are grim.
Guess what? Most Google Analytics setups are broken. People are reporting results using screwed-up data. Organizations are deciding what to remove, publish or change on their websites – by looking at the wrong reports. What is to be done about it? Plenty. You might think, “I don’t really use Google Analytics, so I’ll get round to fixing
One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks: “Hey, Cathy! F*ck you!” That was the subject line
The majority of times I see people sharing information about their A/B tests, it looks something like: “I just ran a test and got 40 visits at a 12.5% conversion rate on page A whereas I got 7 visits at a 14% conversion rate on page B, so Page B is clearly better!” This is
CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every
So you’ve got your content marketing strategy all laid out, but somehow it’s not working? B2B content marketing strategies often fail because they are either too promotional or not focused on the customer’s needs. In this blog post, we will explore some of the common mistakes that marketers make with B2B content marketing and how
Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:
Artificial Intelligence is revolutionizing the way marketers create content. Creative marketing teams are always looking for ways to increase their content production without sacrificing quality. There are countless AI content tools today to help content writers. And in this article, we compare 5 of the most popular software on the market. Jarvis AI Jarvis is
I was reminded by a recent Twitter thread about “what constitutes an MVP” that I’m confident launching just a landing page and seeing if there’s demand long before I build a product and I did just that for CrowdTamers AI, I promised a follow up to our initial CrowdTamers AI testing post from, uh, July
We asked an AI to write this blog for us about whether AIs can write a meaningful blog. The results are surprising! Over 40% of marketers report that they are using some form of automation for their social media posts alone, you can bet that these numbers will continue to rise as time goes on.
With more than 100 (!) different AI writing tools out there which GPT-2 or GPT-3 content generation engines to make copywriting simple and effortless, it’s possible that writers out there are getting a little concerned about their job security. There’s good news for human writers and there’s bad news, but the tl;dr of this is
I have been known to angel invest in a few companies and am an advisor to a few more. As part of my goal to launch 1,000 startups to $1MM in ARR over the next 6.5 years, I see a lot of startups from the inside. I want to help every startup and founder with
I give webinars from time to time. Here’s a short one about one of the core elements of what I’m trying to accomplish at CrowdTamers; the systems and thinking needed to build, iterate, and scale a startup from $0 to $2 million a year in revenue. I’ve done it more than dozens of times, so
Google Ads are used to help businesses increase their customer base and revenue, but the process of setting it up can be daunting. We will take a look at what Google ads do, how they are helpful for business owners today, as well as provide an easy-to-follow guide on creating your first ad campaign! How
I’ve mentioned that CrowdTamers as an agency is run off of Notion plenty of times on Twitter. A few people have asked on Twitter, IndieHackers, and elsewhere exactly how I’m doing it, and I have been saying for months that I’ll get around to showing how I do it. Well, I’ve finally done it. 🙂
