Business tools 101 - why start with a landing page
Launch Today

Business 101 – Why start with a landing page?

Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the founder, you have to conceive something that doesn’t exist and, through hard work and unwavering belief, bring it into existence. If you’re wrong about your business idea: the timing, the positioning,

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Use AI tools like a pro
Business

Use AI tools like a pro

The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our workplaces, homes, and vehicles — from cars to robots to medicine. AI tools will have significant repercussions for society, as AI performs many tasks that, until now, have been done by

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go-to-market strategy
Business

Everything you need to know about Go-to-Market strategy

You have finally launched your product for the world to see, but it’s been one day, two days,… 30 days, and nobody has signed up. You start to worry that maybe the product isn’t good enough. Let us tell you one thing — you need a go-to-market strategy for this idea. In this blog, we’ll

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Using Google Search as part of your GTM strategy
Business

Using Google Search in your Go To Market campaign

Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are

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Building an ad campign
Branding

How to build an ad campaign in the Shopify App Store

You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the process is all about marketing. Online advertising through Facebook or Google Ads is often the go-to choice for app promotion. However, these platforms can prove costly. So, in this blog, let’s

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Find your key differentiator
Business

Key Differentiator: Set your business apart from competition

You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience. As generally told, finding your niche is the only way to succeed in marketing. But instead, find your key differentiator to establish your competitive edge. By zeroing in on what you

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Content Marketing Framework
Business

Content Marketing Framework

Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not.

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Branding

GTM for technical founders

For most technical founders, when you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts

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AI content tools
Business

How and why AI content tools can help early-stage startup founders

Artificial intelligence has broken the boundaries of the technology world to become a focus for businesses of every stripe. Articles on the business benefits of AI regularly feature in publications devoted to any and every industry. Small-business owners reading all the ink on AI may think, “That’s great for the big guys, but there’s no

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brand alignment
Branding

Brand alignment: What is it and how do you measure it?

How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see your brand the way YOU want them to see it? If the answers to these questions are no, your business may lack brand alignment. Brand alignment measures how well your firm fulfills

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cold email copywriting
Business

The no B.S. Guide to cold email copywriting

I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely applicable to writing good, customer-centric copy as well. The short version of that article was: 1. Be clear, not salesy.  There’s an art to cold email copywriting. Instead of relying on

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Build In Public

CrowdTamers 2021 Review – Building In Public

In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that, I was short term / fractional CMO, serving 1 – 4 clients at the same time, helping build, grow, and scale the marketing practices in their startup; I’ve used CrowdTamers as

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Testing your ad creatives with Hippoc
Build In Public

Case Study: Pre-test your ad creatives with Hippoc

Since our focus at CrowdTamers is startup go to market, we talk a lot about launching. But there’s something scary about your first launch: you’ve never shown anyone what you’re up to before and maybe you suck at it. Maybe not? How do you know? Most entrepreneurs aren’t master designers. Heck, I used to be

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Landing page mistakes that affect your conversion rates.
Branding

Landing page mistakes that kill your conversion rates

Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer

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write blog posts that people want to read
Business

Generating (SEO-Friendly) blog post ideas

I have two questions for you – Now, let’s reverse engineer these questions. Instead of thinking about how to get people to read your blog post, think about what your target audience searches for on the internet. For example, if you’re writing a travel blog, a bunch of people is probably searching for things like:

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cold email CRM using Google sheets
Business

Your first cold email CRM should be Google Sheets. Really.

You might think you need to spend big bucks on software like SalesForce, Base, Hubspot, and so on for your first cold email CRM.  You don’t. I promise. Believe it or not, Google Sheets has everything you need for your first cold email CRM.  I’ve used Google Sheets to set up Account Based Marketing (ABM)

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the million dollar funnel
Business

Case Study: Content Marketing & The Million Dollar Funnel

Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300

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branding mistakes
Branding

Branding Fails! 5 Branding mistakes you’re making & ow to fix ’em

You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to businesses make branding mistakes, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and

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Build your site with Super.so
Business

Launch Lightning fast: Build Your Site with Super.so

Recently we’ve talked about the importance of launching today to validate your ideas and also how to build a WordPress website to launch a landing page in a few hours. But WordPress requires you can install a SQL database and comfort with somewhat advanced web technology. What if you want a simple way to build

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Why your customer personas fail?
Business

When can customer personas fail?

Customer personas are incredibly helpful tools for Marketing and UX work. So, why do they often fail? Let’s talk about the pitfalls that cause personas to fail and how to avoid and overcome them. To get a better sense of your better, you need to have a customer persona. So what’s a persona? A Persona

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Business

Why launch your business idea today?

Inside every employee is an idea for a business that they’re convinced could make a million dollars. For almost everyone, that idea remains pure, unblemished, and a wistful possibility that is never threatened with reality. There are good reasons that most people’s business ideas never even approach fruition: the statistics of business success are grim.

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Google Analytics Data
Business

Your Google Analytics data is wrong. Here’s how you can fix it

Guess what? Most Google Analytics setups are broken. People are reporting results using screwed-up data. Organizations are deciding what to remove, publish or change on their websites – by looking at the wrong reports. What is to be done about it? Plenty. You might think, “I don’t really use Google Analytics, so I’ll get round to fixing

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Open rates
Lead Generation

Step-by-Step Guide to >35% Open Rates

One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks and that can greatly affect your open rates. “Hey,

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niche marketing
Grow to Market

Win your market with Niche Marketing

CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every

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Business

This is why your Content Marketing is failing!

So you’ve got your content marketing strategy all laid out, but somehow it’s not working? B2B content marketing strategies often fail because they are either too promotional or not focused on the customer’s needs. In this blog post, we will explore some of the common mistakes that marketers make with B2B content marketing and how

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Business

Creating good positioning tests 3 ways

Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:

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Business

AI Content Generator Tools Comparison

Artificial Intelligence is revolutionizing the way marketers create content. Creative marketing teams are always looking for ways to increase their content production without sacrificing quality. There are countless AI content tools today to help content writers. And in this article, we compare 5 of the most popular software on the market. Jarvis AI Jarvis is

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Business

CrowdTamers AI Launch Report: Week 2

I was reminded by a recent Twitter thread about “what constitutes an MVP” that I’m confident launching just a landing page and seeing if there’s demand long before I build a product and I did just that for CrowdTamers AI, I promised a follow up to our initial CrowdTamers AI testing post from, uh, July

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CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!