Whether you’re fixing a broken funnel or just trying to improve a marketing campaign, it’s important that you have tools to think about your core value prop and find different ways to present it. Fortunately, 2,400 years ago, Aristotle figured out common different ways to persuade people, so we don’t have to. He invented the…
For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo….
Key to a good growth content marketing experiment is building a funnel which will drive audience into leads and leads into customers. If you’re not building (and testing) funnels to make your content perform for you, then you’re not doing anything I’d call growth content marketing. Let me lead with TL;DR for the impatient: TL;DR…
Let me tell you the #1 growth hack I know: Launch your thing today. For any B2B or B2C or B2B2C startup idea out there, there exists a way to find an audience who looks like your buyer persona and spend a few hundred dollars buying traffic to a landing page and seeing if it…
Almost everyone I talk to has positioned their business incorrectly. This sounds crazy, right? What are you doing in business, if you don’t have a unique position to your company? In the last 6 months I’ve gone on deep dives with more than 30 companies, talking about their market positioning, what makes their brand special,…
One of the hardest things to do when you’re spinning up a growth content process is figuring out what to tackle and in what order. The most important foundations for any business are its positioning, its audience, and its message, but there are dozens or hundreds of ways to test and improve all of those…
Score the quality of any website’s content marketing in 15 minutes or less with this simple worksheet from CrowdTamers’ founder.
Live events are great but how can you get solid data on your lead generation tactics without data? Here is an easy process to get that exact data.
Learn how a growth marketer attending an event can prepare correctly, execute optimally at the show, and maximize ROI of followup after the show is finished.
When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point…