Content Marketing

The Wolf and the Rat: Trading money for time in new startups

A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.

The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.

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Content Marketing

This 2,000 year old trick is crucial to improving your growth experiments

Whether you’re fixing a broken funnel or just trying to improve a marketing campaign, it’s important that you have tools to think about your core value prop and find different ways to present it. Fortunately, 2,400 years ago, Aristotle figured out common different ways to persuade people, so we don’t have to. He invented the

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Branding

Your Brand Sucks (If you don’t do these 5 things)

For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo.

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Business

Fix your broken funnels!

Key to a good growth content marketing experiment is building a funnel which will drive audience into leads and leads into customers. If you’re not building (and testing) funnels to make your content perform for you, then you’re not doing anything I’d call growth content marketing. Let me lead with TL;DR for the impatient: TL;DR

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Business

Launch your thing today

Let me tell you the #1 growth hack I know: Launch your thing today. For any B2B or B2C or B2B2C startup idea out there, there exists a way to find an audience who looks like your buyer persona and spend a few hundred dollars buying traffic to a landing page and seeing if it

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Branding

How to position your brand wrong in 3 easy steps

Almost everyone I talk to has positioned their business incorrectly. This sounds crazy, right? What are you doing in business, if you don’t have a unique position to your company? In the last 6 months I’ve gone on deep dives with more than 30 companies, talking about their market positioning, what makes their brand special,

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Business

PIER and ICE scoring for growth tests

One of the hardest things to do when you’re spinning up a growth content process is figuring out what to tackle and in what order. The most important foundations for any business are its positioning, its audience, and its message, but there are dozens or hundreds of ways to test and improve all of those

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Business

Building a retargeting content funnel

When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point

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Branding

Tell a story if you want to sell

I had a late night chat with a founder last night. (Well, technically this morning. My daughter kept me up ’till 2 am. :P) He was struggling to figure out how to sell his product. He is in the conversational UI space, and he was able to get leads from LinkedIn and Facebook easily enough,

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Productivity

Digital Bullet Journaling as a daily scrum

The strongest force multiplier you can apply to being more productive with your day is to take 10 minutes at the start of your work day and plan out what needs to happen. For years, I used a paper bullet journal for that. Every morning, I’d plan out what I needed to write down in

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Business

The Growth Hacker’s Content Publishing Flowchart

I’ve been doing content marketing with a focus on using it to drive revenue for over a decade now, and one of the most crucial lessons I’ve learned is that while it is very hard to make good content, it is much harder to distribute the content well after you make it. What I mean

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Content Marketing Playbook

Growth Hacking with Snov.io

Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do

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Business

Publishing content on Facebook and Twitter

Whether you sell B2C or not, the reach and the power of Facebook, Instagram, and Twitter are too immense to ignore. But almost every brand makes the same rubbish posts for their content: link, image, repost 2x a week and call it done. Consumers see too much of that, and it all gets lost in

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Business

Content & Growth: Building a marketing engine

The last post I wrote ended with: You can boil good marketing down to 2 ideas: content and growth. So let’s talk about those. Content Content starts with brand. Brand is a confusing idea. Many people think of brand as your logo and–maybe–your overall storytelling approach to marketing. Brand, as I define it, is way

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Business

How to make $20 Million Dollars with Content Marketing

I’ve been a marketer and a growth hacker for more than a decade and a half, and while I haven’t worked for tech giants like Google or Facebook, I have launched the marketing efforts for companies all over the world, and built 5 multi-million dollar businesses so far. Building from scratch, I’ve created teams and

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CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!