Category: Positioning

Go-to-market

The ultimate startup launch marketing plan

Here’s the startup launch framework that’s been key to the dozens of successful startup launches that CrowdTamers has kicked off over the last 3 years.

October 4, 2023 No Comments

Business

GTM: Create your positioning statement in 30 minutes

I’ve created a tool to let you write your first positioning statement & your first landing page in 30 minutes, even if you’re a complete newbie at marketing–learn how!

June 9, 2023 No Comments

Business

Use your big Why to guide you as you grow

“People don’t buy what you do, they buy why you do what you do.” That’s the tagline for Simon Sinek’s TED Talk, “Start With Why.” Viewed more than 21 million times, it has become something of a mantra for entrepreneurs and business leaders everywhere. But how does this concept actually apply to your business? The

September 30, 2022 No Comments

Business

Case Study: Finding Message / Go-To-Market Fit for estate planning startup – ClearEstate

Our estate planning client had a problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about ahead of time. So how do you develop a routine and repeatable funnel of people who need these services if your business improves estate planning & settlement for people all over

June 17, 2022 No Comments

Build In Public

Use these 50’s positioning tricks to nail your Go To Market copywriting

When you’re launching something new, it can be hard to decide your positioning. You want to try several different tests as you launch so you can learn what resonates with your potential audience, but how do you write copy that shows your offer in several very different ways? It can feel tempting to read about

July 15, 2021 No Comments

Grow to Market

I spent $1MM in ads to learn what success looks like (so you don’t have to)

Over the last decade or so I’ve spent in excess of a million dollars in ads for small startups, helping them launch and grow their businesses from $0. I talk a lot about how to use advertisements to discover brand positioning for early stage startups, which looks quite different than an established brand’s ad performance.

April 1, 2021 No Comments

Branding

Your Brand Sucks (If you don’t do these 5 things)

For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo.

July 13, 2020 No Comments

CONTENT IS GROWTH

I’m gonna give the key idea to CrowdTamers as a business away here as a thanks for reading this far. You can boil all good marketing down to 2 ideas: content and growth. CrowdTamers specializes in using content to discover how to build a growth engine. Sound interesting? Let’s chat!

Trevor is a passionate leader with strong dedication to any team or project he manages. He built a team of people driven to create, ship, and achieve. He was a great mentor and demanding editor with amazing attention to detail and incredible patience. Working with Trevor means working in a friendly and motivating environment, doing lots of things that nobody would think of doing, and being sure your voice is heard

"Trevor is an experienced and highly skilled marketer, who can both build strong teams and lead them to achieving company goals. He built the marketing team from the ground up, established the metrics and strategies, as well as successfully initiated and ran all marketing engines. He is extremely knowledgable about the all aspects of the field and I learned a whole lot from him."

"Trevor was a wonderful mentor - always ready to pitch in with his creativity and industry know-how, while at the same time giving me space to do things my way. I still believe he was the person that helped me develop fast as a specialist and made it easier for me to grow accustomed to managerial duties. All in all, 10/10. :)"