When you’re launching something new, it can be hard to decide your positioning. You want to try several different tests as you launch so you can learn what resonates with your potential audience, but how do you write copy that shows your offer in several very different ways? It can feel tempting to read about…
Over the last decade or so I’ve spent in excess of a million dollars in ads for small startups, helping them launch and grow their businesses from $0. I talk a lot about how to use advertisements to discover brand positioning for early stage startups, which looks quite different than an established brand’s ad performance….
For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo….