Positioning

I spent $1MM in ads to learn what success looks like (so you don’t have to)

ByTrevor April 1, 2021April 1, 2021

Over the last decade or so I’ve spent in excess of a million dollars in ads for small startups, helping them launch and grow their businesses from $0. I talk a lot about how to use advertisements to discover brand positioning for early stage startups, which looks quite different than an established brand’s ad performance….

Your Brand Sucks (If you don’t do these 5 things)

ByTrevor July 13, 2020July 13, 2020

For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo….