Dear Founder, Here’s a quick recap from our previous conversation, where we spoke about running your first go-to-market experiment: One – Research is essential to running a successful first go-to-market experiment. Two – Your research should cover three main parts: The market, the potential audience, and your competitors. With all this in place, you’re ready to…
If you Google “how to run my first go-to-market experiment” most of the results you get will be trash. I mean this in a loving way for you, founder. It shouldn’t shock you, but a lot of what’s on the internet is not very reputable. As a company that has successfully launched over 14 startups…
TikTok ads are low CPM (that is, confusingly, the terminology marketers use to talk about “cost per thousand” impressions), can be great engagement, and are easy to get started using. If your audience is <35 or is located in South America or Asia, you should probably be checking the platform out. Yes, even if you’re…
Building a personal brand is important not only during your education but also when looking for work. By publishing articles and engaging in conversations on non-academic forums, you will establish yourself as an expert in your field and make it easier to find job opportunities. Not only will this help you financially, but it will…
“People don’t buy what you do, they buy why you do what you do.” That’s the tagline for Simon Sinek’s TED Talk, “Start With Why.” Viewed more than 21 million times, it has become something of a mantra for entrepreneurs and business leaders everywhere. But how does this concept actually apply to your business? The…
It has been a few months since Google announced the release of Google Analytics 4 (GA4) and there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. A common complaint about GA4 is that it is difficult to use. Marketers wished they had not wasted so much time…
Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know what that is, much less if it’s a project that…
I’ve written a whole lot about how to generate the content for your landing pages. The CrowdTamers team and I are obsessed with finding a clear, repeatable way to create landing page content as quickly as possible because we make several every week. I don’t talk much about the design. That’s not because it’s not…
TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016. This tremendous rise is an indication that the short-form video app is here to stay – as much as boomers and millennials may protest….
Thirty minutes doesn’t seem like enough time to write a landing page. With the right tools, a proper understanding of the outline, and the key selling value of your product, you should have the copy for your landing page ready to go in 20-30 minutes or less. Now before you start… You need to do…