LinkedIn for business can be a great way to build credibility, create connections with like-minded professionals, build your audience and gain insight into your industry from established experts in the field. How to use LinkedIn for Business Let’s start by creating a LinkedIn account for your business. Visit the LinkedIn Pages section of the LinkedIn…
We’ve written previously about how to validate your top-of-funnel test on Facebook. There are a few cases where Facebook isn’t going to be the right channel for you, though: Bot traffic on Facebook can be really bad, especially since the new iOS 14 update. You might want to specifically target people who care about the…
“You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” — Derek Halpern, Social Triggers It’s not always easy to come up with new ideas. Sometimes, we need a little help from our old ones. Repurposing…
Ready to master your company’s Facebook presence? Here’s everything you need to know. ✅ Bonus: Learn how to build a top-of-funnel test campaign on Facebook. The blog explains what exactly to click and what you’ll need to prepare for your first ad campaign. A step-by-step guide to setting up Facebook for business Setting up a…
I comment often enough when talking to clients or new hires that I have been running growth & marketing for the better part of 20 years and I still get it wrong 70% of the time. The CrowdTamers AI launch is one of the 70%. Initial launch results are all pretty bad, but that’s not…
Ensuring that your content is not only fresh but relevant is as important as every other step of your digital strategy. How can you ensure that you’re posting new content regularly and keeping your team accountable for creating this content? An editorial calendar is an answer to your content scheduling woes. Holding everyone responsible and…
I reached out on Twitter the other day to ask what early-stage builders grapple with advertising on social media. If you’ve read any of my previous blog posts about launching your startup, I really like social media ads as a way to test and iterate on ideas quickly, so you learn what the market wants—and…
The Instagram marketing world is competitive, but it doesn’t mean that you can’t get in on the action. Discover how to create captivating visuals for your brand with this handy cheat sheet so that people will want to follow and engage with your account like never before!
I’ve launched 50 startups, mentored about 200 more, and have taken a dozen startups to $2MM+ in ARR. Successful ones tend to get off the ground the same way. There are 3 distinct phases to go from $0 to $2MM. If you do it right, this can be ~18 months from start to finish: 1….
Marketing is not a one-person show. Especially when it comes to Growth Marketing, where the goal is to grow your business. To achieve this goal, you need an approach that will help you measure and optimize your acquisition, activation, retention, and referral efforts. This article will explain how to create a growth marketing framework to…