The Wolf and the Rat: Trading money for time in new startups
Content Marketing | Growth Hacking

The Wolf and the Rat: Trading money for time in new startups

A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.

The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.

Fix your broken funnels!
Business | Content Marketing

Fix your broken funnels!

Key to a good growth content marketing experiment is building a funnel which will drive audience into leads and leads into customers. If you’re not building (and testing) funnels to make your content perform for you, then you’re not doing anything I’d call growth content marketing. Let me lead with TL;DR for the impatient: TL;DR…

Launch your thing today
Business | Growth Hacking

Launch your thing today

Let me tell you the #1 growth hack I know: Launch your thing today. For any B2B or B2C or B2B2C startup idea out there, there exists a way to find an audience who looks like your buyer persona and spend a few hundred dollars buying traffic to a landing page and seeing if it…