GTM 101 – Prepping for your first Go-to-Market (GTM) experiment – Messaging & Design (Part 2)
Dear Founder, Here’s a quick recap from our previous conversation, where we spoke about running your first go-to-market experiment: One – Research is essential to running a successful first go-to-market experiment. Two – Your research should cover three main parts: The market, the potential audience, and your competitors. With all this in place, you’re ready to…