Case Study: Content Marketing & The Million Dollar Funnel
Business | Content Marketing | Grow to Market

Case Study: Content Marketing & The Million Dollar Funnel

Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300…

5 Branding Fails & how to fix ’em
Branding | Business

5 Branding Fails & how to fix ’em

You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to get branding wrong, though, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and…

Launch Lightning fast with Super.so
Business | Launch Today

Launch Lightning fast with Super.so

Recently we’ve talked about the importance of launching today to validate your ideas and also how to build a WordPress website to launch a landing page in a few hours. But WordPress requires you can install a SQL database and comfort with somewhat advanced web technology. What if you want something simple? I’ve recently been…

When can personas fail?
Business | Content Marketing

When can personas fail?

Personas are helpful tools for Marketing and UX work. So, why do they often fail? Let’s talk about the pitfalls that cause personas to fail and how to avoid and overcome them. To understand your customer better, you need to have a persona. A Persona is a fictional representation and generalization of a cluster of…

Why launch today?
Business

Why launch today?

Inside every employee is an idea for a business that they’re convinced could make a million dollars. For almost everyone, that idea remains pure, unblemished, and a wistful possibility that is never threatened with reality. There are good reasons that most people’s business ideas never even approach fruition: the statistics of business success are grim….

Win your market with Niche Marketing
Grow to Market | Strategy

Win your market with Niche Marketing

CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every…

Creating good positioning tests 3 ways
Business

Creating good positioning tests 3 ways

Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:…