Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built…
It has been a few months since Google announced the release of Google Analytics 4 (GA4) and there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. In this blog, we will take a deeper look at four of the fundamental differences between the two Google Analytics platforms and why…
Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach to your Facebook marketing, you’re doomed. Building the right audience is the first step to creating a Facebook campaign, so let’s talk about how to make sure that you’re building an audience that…
The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our workplaces, homes, and vehicles — from cars to robots to medicine. This will have significant repercussions for society, as AI performs many tasks that, until now, have been done by humans….
You have finally launched your product for the world to see, but it’s been one day, two days,… 30 days, and nobody has signed up. You start getting worried that maybe the product isn’t good enough. Let us tell you one thing — you need to market this idea. In this blog, we’ll help you…
Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are…
You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the process is all about marketing. Online advertising through Facebook or Google Ads is often the go-to choice for app promotion. However, these platforms can prove costly. So, in this blog, let’s…
You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience. As generally told, finding your niche is the only way to succeed in marketing. But instead, find your key differentiator to establish your competitive edge. By zeroing in on what you…
Most content marketers will tell you must wait 3 – 9 months for content to generate any kind of positive return on the investment it took to write it. They’re wrong. Your content can make you money the day you publish it if you crack how to distribute it. And that’s the problem. Most content…
Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not….