“People don’t buy what you do, they buy why you do what you do.” That’s the tagline for Simon Sinek’s TED Talk, “Start With Why.” Viewed more than 21 million times, it has become something of a mantra for entrepreneurs and business leaders everywhere. But how does this concept actually apply to your business? The…
It has been a few months since Google announced the release of Google Analytics 4 (GA4) and there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. A common complaint about GA4 is that it is difficult to use. Marketers wished they had not wasted so much time…
Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know what that is, much less if it’s a project that…
I’ve written a whole lot about how to generate the content for your landing pages. The CrowdTamers team and I are obsessed with finding a clear, repeatable way to create landing page content as quickly as possible because we make several every week. I don’t talk much about the design. That’s not because it’s not…
TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016. This tremendous rise is an indication that the short-form video app is here to stay – as much as boomers and millennials may protest….
Thirty minutes doesn’t seem like enough time to write a landing page. With the right tools, a proper understanding of the outline, and the key selling value of your product, you should have the copy for your landing page ready to go in 20-30 minutes or less. Now before you start… You need to do…
Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created….
What makes a good landing page? Anyone can whack a few words together and throw them with some screenshots into a webpage. Does that make a landing page? Not always. Trevor, CrowdTamers’ founder, recently critiqued quite a few landing pages and what he did may have seemed arbitrary, but there are actually a few simple…
I’ll tell you a secret: you can send messages straight to someone’s inbox with a 70-ish percent open rate. The catch is: you’re sending it to their email inbox: you’re sending it to their InMail inbox. For <$1 per opened message, though, InMail messaging campaigns can be some of the cheapest and most effective ways…
Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that…