Web3 has a Go To Market problem
Business | Web3

Web3 has a Go To Market problem

Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know what that is, much less if it’s a project that…

TikTok for Business: A step-by-step guide
Branding | Content Marketing

TikTok for Business: A step-by-step guide

TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016. This tremendous rise is an indication that the short-form video app is here to stay – as much as boomers and millennials may protest….

Pricing Matters More than you think
Business

Pricing Matters More than you think

Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know that your pricing’s not too low, your pricing is probably too low. When you first launch a startup, you don’t really know how much people will value the software you’ve created….

How to write a Landing Page
Business

How to write a Landing Page

What makes a good landing page? Anyone can whack a few words together and throw them with some screenshots into a webpage. Does that make a landing page? Not always. Trevor, CrowdTamers’ founder, recently critiqued quite a few landing pages and what he did may have seemed arbitrary, but there are actually a few simple…

Running a LinkedIn InMail campaign
Branding | Business

Running a LinkedIn InMail campaign

I’ll tell you a secret: you can send messages straight to someone’s inbox with a 70-ish percent open rate. The catch is: you’re sending it to their email inbox: you’re sending it to their InMail inbox. For <$1 per opened message, though, InMail messaging campaigns can be some of the cheapest and most effective ways…

Stay away from these Vanity Metrics
Business | Growth Hacking

Stay away from these Vanity Metrics

Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that…