GTM 101 – Prepping for your first Go-to-Market (GTM) experiment – Messaging & Design (Part 2)
Business | Grow to Market

GTM 101 – Prepping for your first Go-to-Market (GTM) experiment – Messaging & Design (Part 2)

Dear Founder, Here’s a quick recap from our previous conversation, where we spoke about running your first go-to-market experiment: One – Research is essential to running a successful first go-to-market experiment. Two – Your research should cover three main parts: The market, the potential audience, and your competitors. With all this in place, you’re ready to…

Web3 has a Go To Market problem
Business | Web3

Web3 has a Go To Market problem

Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list. When you best describe your project as “a token that serves three distinct purposes: governance over the network, staking and bonding”, most people won’t even know what that is, much less if it’s a project that…

TikTok for Business: A step-by-step guide
Branding | Content Marketing

TikTok for Business: A step-by-step guide

TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016. This tremendous rise is an indication that the short-form video app is here to stay – as much as boomers and millennials may protest….