How to use LinkedIn for business: A guide for Marketers
Business | Social Media

How to use LinkedIn for business: A guide for Marketers

LinkedIn for business can be a great way to build credibility, create connections with like-minded professionals, build your audience and gain insight into your industry from established experts in the field. How to use LinkedIn for Business Let’s start by creating a LinkedIn account for your business. Visit the LinkedIn Pages section of the LinkedIn…

Build a top of funnel test in Twitter
Build In Public | Social Media

Build a top of funnel test in Twitter

We’ve written previously about how to validate your top-of-funnel test on Facebook. There are a few cases where Facebook isn’t going to be the right channel for you, though: Bot traffic on Facebook can be really bad, especially since the new iOS 14 update. You might want to specifically target people who care about the…