Building a retargeting content funnel
Business | Content Marketing

Building a retargeting content funnel

When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point…

Tell a story if you want to sell
Branding | Business

Tell a story if you want to sell

I had a late night chat with a founder last night. (Well, technically this morning. My daughter kept me up ’till 2 am. :P) He was struggling to figure out how to sell his product. He is in the conversational UI space, and he was able to get leads from LinkedIn and Facebook easily enough,…

Growth Hacking with Snov.io
Content Marketing Playbook

Growth Hacking with Snov.io

Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do…

Publishing content on Facebook and Twitter
Business

Publishing content on Facebook and Twitter

Whether you sell B2C or not, the reach and the power of Facebook, Instagram, and Twitter are too immense to ignore. But almost every brand makes the same rubbish posts for their content: link, image, repost 2x a week and call it done. Consumers see too much of that, and it all gets lost in…

Content & Growth: Building a marketing engine
Business

Content & Growth: Building a marketing engine

The last post I wrote ended with: You can boil good marketing down to 2 ideas: content and growth. So let’s talk about those. Content Content starts with brand. Brand is a confusing idea. Many people think of brand as your logo and–maybe–your overall storytelling approach to marketing. Brand, as I define it, is way…