Case Study: Finding Message / Go To Market Fit for ClearEstate
Business | Grow to Market | Positioning

Case Study: Finding Message / Go To Market Fit for ClearEstate

The Problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about ahead of time. So how do you develop a routine and repeatable funnel of people who need these services if your business improves estate planning & settlement for people all over North America? ClearEstate, a successful…

GTM for technical founders
Branding | Grow to Market

GTM for technical founders

When you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts and watching YouTube videos,…

Case Study: Content Marketing & The Million Dollar Funnel
Business | Content Marketing | Grow to Market

Case Study: Content Marketing & The Million Dollar Funnel

Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300…

Win your market with Niche Marketing
Grow to Market | Strategy

Win your market with Niche Marketing

CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every…