I’ve created a tool to let you write your first positioning statement & your first landing page in 30 minutes, even if you’re a complete newbie at marketing. One of the cool things I’ve been learning with prompt engineering recently is that you can condense decades of experience into something that someone can press a
Before you invest time and money into that idea or product feature, yo have to validate first. Find out why you should validate and steps to take when validating your idea.
Step by step directions of how you can prepare your first go-to-market tests to find product market fit.
Dear Founder, here’s a quick recap from our previous conversation, where we spoke about running your first go-to-market experiment: One – Research is essential to running a successful first go-to-market experiment. Two – Your research should cover three main parts: The market, the potential audience, and your competitors. With all this in place, you’re ready to
If you Google “how to run my first go-to-market experiment” most of the results you get will be trash. I mean this in a loving way for you, founder. It shouldn’t shock you, but a lot of what’s on the internet is not very reputable. As a company that has successfully launched over 14 startups
Our estate planning client had a problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about ahead of time. So how do you develop a routine and repeatable funnel of people who need these services if your business improves estate planning & settlement for people all over
To create a successful go-to-market strategy, a business needs 3 things: Most people, when they’re launching a startup or a business, fixate on the first of those 3: the problem. I dare say almost no one launches a business without knowing a problem that they want the business to solve. But once you have your
You have finally launched your product for the world to see, but it’s been one day, two days,… 30 days, and nobody has signed up. You start to worry that maybe the product isn’t good enough. Let us tell you one thing — you need a go-to-market strategy for this idea. In this blog, we’ll
Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one of the easiest ways I know for a founder on the early stages of their go-to-market journey to throw a few thousand dollars down a hole to no effect. There are
For most technical founders, when you push that first code commit live on a production server, it feels like you’ve made the leap from “dreamer” to “doer”. Congrats! One problem: 24 hours go by and no one has signed up. Crap. You have to market this new idea. After spending a weekend reading blog posts
Eight months ago, I published a blog post about the 9 experiments to take you from $0 in revenue to building the understanding and fundamentals of a million-dollar funnel. Since then, it’s earned me $250,000. That’s kind of interesting, but what’s more interesting than that it has made that much money despite only getting 1,300
CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every
I give webinars from time to time. Here’s a short one about one of the core elements of what I’m trying to accomplish at CrowdTamers; the systems and thinking needed to build, iterate, and scale a startup from $0 to $2 million a year in revenue. I’ve done it more than dozens of times, so
I comment often enough when talking to clients or new hires that I have been running growth & marketing for the better part of 20 years and I still get it wrong 70% of the time. The CrowdTamers AI launch is one of the 70%. Initial launch results are all pretty bad, but that’s not
I reached out on Twitter the other day to ask what early-stage builders grapple with advertising on social media. If you’ve read any of my previous blog posts about launching your startup, I really like social media ads as a way to test and iterate on ideas quickly, so you learn what the market wants—and
I’ve launched 50 startups, mentored about 200 more, and have taken a dozen startups to $2MM+ in ARR. Successful ones tend to get off the ground the same way. There are 3 distinct phases to go from $0 to $2MM. If you do it right, this can be ~18 months from start to finish: 1.
Most of the time when CrowdTamers works with clients, they already have a product that they launched already. We talk a lot about Grow to Market and “launch before you’re ready” here, but it’s worth noting that approach isn’t the only way to grow your business. I like launching first, because it lets you validate
Over the last decade or so I’ve spent in excess of a million dollars in ads for small startups, helping them launch and grow their businesses from $0. I talk a lot about how to use advertisements to discover brand positioning for early stage startups, which looks quite different than an established brand’s ad performance.
I’ve taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups and taught thousands. Here’s how I teach building a battle-tested and ready to go acquisition funnel in as little as 9 weeks that will scale from $0 to millions. Note that it’ll take more than 9 weeks to scale
Need to build a campaign to validate your first startup idea? You’ll want to build a top of funnel marketing test to drive clicks to the new landing page. If you’ve never bought a Facebook ad campaign before, don’t worry: there are just a few steps. There are thousands of blog posts that talk about
