TikTok ads are low CPM (that is, confusingly, the terminology marketers use to talk about “cost per thousand” impressions), can be great engagement, and are easy to get started using. If your audience is <35 or is located in South America or Asia, you should probably be checking the platform out. Yes, even if you’re
Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach with your Facebook ads, you’re doomed. Building the right audience is the first step to creating a Facebook campaign. Let’s make sure that you’re building an audience that’ll reflect the goal you’re trying
Google Ads are used to help businesses increase their customer base and revenue, but the process of setting it up can be daunting. We will take a look at what Google ads do, how they are helpful for business owners today, as well as provide an easy-to-follow guide on creating your first ad campaign! How
LinkedIn for business can be a great way to build credibility, create connections with like-minded professionals, build your audience and gain insight into your industry from established experts in the field. How to use LinkedIn for Business Let’s start by creating a LinkedIn account for your business. Visit the LinkedIn Pages section of the LinkedIn
We’ve written previously about how to validate your top-of-funnel test on Facebook. There are a few cases where Facebook isn’t going to be the right channel for you, though: Bot traffic on Facebook can be really bad, especially since the new iOS 14 update. You might want to specifically target people who care about the
Ready to master your company’s Facebook presence? Here’s everything you need to know. ✅ Bonus: Learn how to build a top-of-funnel test campaign on Facebook. The blog explains what exactly to click and what you’ll need to prepare for your first ad campaign. A step-by-step guide to setting up Facebook for business Setting up a
