2 ways to target an audience on Facebook ads
Branding | Social Media

2 ways to target an audience on Facebook ads

Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach to your Facebook marketing, you’re doomed. Building the right audience is the first step to creating a Facebook campaign, so let’s talk about how to make sure that you’re building an audience that…

Build a top of funnel test in Twitter
Build In Public | Social Media

Build a top of funnel test in Twitter

We’ve written previously about how to validate your top-of-funnel test on Facebook. There are a few cases where Facebook isn’t going to be the right channel for you, though: Bot traffic on Facebook can be really bad, especially since the new iOS 14 update. You might want to specifically target people who care about the…