Use your big Why to guide you as you grow
September 30, 2022
“People don’t buy what you do, they buy why you do what you do.” That’s the tagline for Simon Sinek’s TED Talk, “Start With
Field notes.
243 published articles on founder-led content, paid media, and turning attention into useful buyer conversations.
From the field
Not sure about Google Analytics 4? Here are some alternatives
September 22, 2022
It has been a few months since Google announced the release of Google Analytics 4 (GA4) and there’s still a lot of confusion around
Web3 has a Go To Market problem
September 20, 2022
Go To Market is a daunting enough task when you’re trying to launch a new CRM or to-do list, more so when it’s for
Live Video: Design a landing page in 30 minutes
September 9, 2022
I’ve written a whole lot about how to generate the content for your landing page. At CrowdTamers, we’re obsessed with finding a clear, repeatable
TikTok for Business: A step-by-step guide
September 8, 2022
TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6
Write a high-conversion landing page in 30 minutes (or less)
August 29, 2022
Thirty minutes doesn’t seem like enough time to write a landing page, much less a high-conversion landing page. However, with the right tools, a
Pricing Matters More than You Think
August 24, 2022
Odds are pretty high that at this moment, right now, your pricing is too low. Let me be more clear: Unless you actively know
How to write a Landing Page
August 4, 2022
What makes a good landing page? Anyone can whack a few words together and throw them with some screenshots into a webpage. Does that
How to run an effective LinkedIn Message Ad (previously known as InMail campaign)
July 5, 2022
I’ll tell you a secret: you can send messages straight to someone’s inbox with a 70-ish percent open rate. The catch is: you’re sending
Stay away from these Vanity Metrics
June 22, 2022
Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out,
Case Study: Finding Message / Go-To-Market Fit for estate planning startup – ClearEstate
June 17, 2022
Our estate planning client had a problem: Estate planning, settlement, and probate court are all topics that most people don’t want to think about
Write 18 high-performance headlines in 10 minutes
June 2, 2022
Precisely 18? Yes, precisely. Your headline is one of the first elements to catch your reader’s attention. You can’t just wing it; there are
Your Go-to-Market Strategy – Weeks 1 & 2: Finding Your Audience.
May 26, 2022
To create a successful go-to-market strategy, a business needs 3 things: Most people, when they’re launching a startup or a business, fixate on the
B2B Marketing Research: What it is & what you need to know.
May 23, 2022
There is a lot of interest today in marketing research, and there is no place where it’s talked about more than in the business-to-business
Get to know Google Analytics 4
May 6, 2022
Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time
Google Analytics 4 vs. Universal Analytics: What’s the difference?
April 20, 2022
It has been a few months since Google announced the release of Google Analytics 4 (GA4). However, there’s still a lot of confusion around
2 ways to target an audience on Facebook ads
April 7, 2022
Testing a new idea requires a completely different approach to performance marketing than scaling a business. If you have the wrong approach with your
Business 101 – Why start with a landing page?
March 31, 2022
Building products is hard. Launching a new business is hard. Everything about it is confounding: you deliberately create order out of nothing. As the
Use AI tools like a pro
March 30, 2022
The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our
Everything you need to know about Go-to-Market strategy
March 18, 2022
You have finally launched your product for the world to see, but it’s been one day, two days,… 30 days, and nobody has signed
Using Google Search in your Go To Market campaign
March 17, 2022
Google search advertising is a nearly bottomless source of high-intent traffic that is looking to purchase. It’s also expensive click traffic which is one
How to build an ad campaign in the Shopify App Store
March 4, 2022
You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the
Key Differentiator: Set your business apart from competition
February 25, 2022
You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience.
Make your content marketing perform from day 1 with social media distribution
February 17, 2022
Most content marketers are yet to fully explore the potential of social media distribution. In fact, they’ll tell you must wait 3 – 9
Content Marketing Framework
February 16, 2022
Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise
GTM for technical founders
February 3, 2022
For most technical founders, when you push that first code commit live on a production server, it feels like you’ve made the leap from
How and why AI content tools can help early-stage startup founders
January 28, 2022
Artificial intelligence has broken the boundaries of the technology world to become a focus for businesses of every stripe. Articles on the business benefits
Brand alignment: What is it and how do you measure it?
January 19, 2022
How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see
The no B.S. Guide to cold email copywriting
January 14, 2022
I previously wrote about how I use simple, straightforward subject lines and pretargeting to achieve open rates of ~35%. Those same principles are largely
CrowdTamers 2021 Review – Building In Public
January 11, 2022
In spite of being a startup marketer for 20+ years, I’ve only been running CrowdTamers as an agency for the last 1. Before that,