When you’re launching something new, it can be hard to decide your positioning. You want to try several different tests as you launch so you can learn what resonates with your potential audience, but how do you write copy that shows your offer in several very different ways? It can feel tempting to read about
Ensuring that your content is not only fresh but relevant is as important as every other step of your digital strategy. How can you ensure that you’re posting new content regularly and keeping your team accountable for creating this content? An editorial calendar is an answer to your content scheduling woes. Holding everyone responsible and
I reached out on Twitter the other day to ask what early-stage builders grapple with advertising on social media. If you’ve read any of my previous blog posts about launching your startup, I really like social media ads as a way to test and iterate on ideas quickly, so you learn what the market wants—and
The Instagram marketing world is competitive, but it doesn’t mean that you can’t get in on the action. Discover how to create captivating visuals for your brand with this handy cheat sheet so that people will want to follow and engage with your account like never before!
I’ve launched 50 startups, mentored about 200 more, and have taken a dozen startups to $2MM+ in ARR. Successful ones tend to get off the ground the same way. There are 3 distinct phases to go from $0 to $2MM. If you do it right, this can be ~18 months from start to finish: 1.
Marketing is not a one-person show. Especially when it comes to Growth Marketing, where the goal is to grow your business. To achieve this goal, you need an approach that will help you measure and optimize your acquisition, activation, retention, and referral efforts. This article will explain how to create a growth marketing framework to
6 years ago, I created a system to manage and evaluate writers at scale. It works so well a local content agency who I’d hired as a contractor ended up paying me $15k to train their team in how to implement it. I’ve built and scaled this to teams of 3 to 40 writers in the
Most of the time when CrowdTamers works with clients, they already have a product that they launched already. We talk a lot about Grow to Market and “launch before you’re ready” here, but it’s worth noting that approach isn’t the only way to grow your business. I like launching first, because it lets you validate
I’m gonna come right out and say it – Working towards a booming personal brand is one of the most incredible things that I’m doing for my career. LinkedIn is perhaps the most powerful social media platform for business today. And if you’re not fully embracing LinkedIn in 2021, you’re missing out on the opportunity
For the last two months I’ve booked myself on 1 podcast a week with about 90 minutes of work, total. The process is surprisingly simple: Find a podcast you want to be on. Listen to 2 – 3 episodes or read the show notes. Here’s a quick hack if you read fast like me. Take
The older I get, the more surprised I am that so many people work the nine to five, hate their boss, hate their job, make dark jokes about their significant other, and live lives of quiet desperation. There’s a lot more out there to life if you can come to grips with three key concepts:
Inspired by a recent Twitter thread of mine, let’s talk a bit about the why behind CrowdTamers I’ve been running a freelance business I’ve called CrowdTamers for about 14 years now, working as a freelancer at companies all over the world. As I’ve had kids and now as I’m fast approaching the creaky old age
Over the last decade or so I’ve spent in excess of a million dollars in ads for small startups, helping them launch and grow their businesses from $0. I talk a lot about how to use advertisements to discover brand positioning for early stage startups, which looks quite different than an established brand’s ad performance.
I’ve taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups and taught thousands. Here’s how I teach building a battle-tested and ready to go acquisition funnel in as little as 9 weeks that will scale from $0 to millions. Note that it’ll take more than 9 weeks to scale
Need to build a campaign to validate your first startup idea? You’ll want to build a top of funnel marketing test to drive clicks to the new landing page. If you’ve never bought a Facebook ad campaign before, don’t worry: there are just a few steps. There are thousands of blog posts that talk about
A successful startup needs to balance their only two resources—time and money—and the wolf eats money with a gleeful howl. So startups try their hardest to get the most out of every penny they feed that wolf.
The other resource—time—is consumed quietly by a thousand small rats in the basement. There’s nothing loud and showy about how this vanishes, nibbled away in meetings and false starts, in projects half completed and deals left unfinished.
Whether you’re fixing a broken funnel or just trying to improve a marketing campaign, it’s important that you have tools to think about your core value prop and find different ways to present it. Fortunately, 2,400 years ago, Aristotle figured out common different ways to persuade people, so we don’t have to. He invented the
For the last 6 years, I’ve taught a workshop in various forms that I now call “Your Brand Sucks (if you don’t do these 5 things)” on 3 different continents. It’s usually a 4 – 6 hour workshop, but I recently recorded it as a 30 minute webinar for marketing / agency networking community Communo.
Key to a good growth content marketing experiment is building a funnel which will drive audience into leads and leads into customers. If you’re not building (and testing) funnels to make your content perform for you, then you’re not doing anything I’d call growth content marketing. Let me lead with TL;DR for the impatient: TL;DR
Let me tell you the #1 growth hack I know: Launch your thing today. For any B2B or B2C or B2B2C startup idea out there, there exists a way to find an audience who looks like your buyer persona and spend a few hundred dollars buying traffic to a landing page and seeing if it
Almost everyone I talk to has positioned their business incorrectly. This sounds crazy, right? What are you doing in business, if you don’t have a unique position to your company? In the last 6 months I’ve gone on deep dives with more than 30 companies, talking about their market positioning, what makes their brand special,
One of the hardest things to do when you’re spinning up a growth content process is figuring out what to tackle and in what order. The most important foundations for any business are its positioning, its audience, and its message, but there are dozens or hundreds of ways to test and improve all of those
Score the quality of any website’s content marketing in 15 minutes or less with this simple worksheet from CrowdTamers’ founder.
Live events are great but how can you get solid data on your lead generation tactics without data? Here is an easy process to get that exact data.
Learn how a growth marketer attending an event can prepare correctly, execute optimally at the show, and maximize ROI of followup after the show is finished.
When you’ve created content, you’ve done about a third of the work of content marketing. The other two thirds comes from distributing it widely after you’ve made it. The best content with no audience is nothing but a wasted opportunity. I’ve already talked about that a bunch, so I’m not going to drive that point
I had a late night chat with a founder last night. (Well, technically this morning. My daughter kept me up ’till 2 am. :P) He was struggling to figure out how to sell his product. He is in the conversational UI space, and he was able to get leads from LinkedIn and Facebook easily enough,
The strongest force multiplier you can apply to being more productive with your day is to take 10 minutes at the start of your work day and plan out what needs to happen. For years, I used a paper bullet journal for that. Every morning, I’d plan out what I needed to write down in
I’ve been doing content marketing with a focus on using it to drive revenue for over a decade now, and one of the most crucial lessons I’ve learned is that while it is very hard to make good content, it is much harder to distribute the content well after you make it. What I mean
Snov.io is a great tool for sending outbound cold prospecting emails, but I like to use it for more than that. The fundamental way it works is you spend a “credit” to get access to a contact’s email address & other info. Once you’ve spent that credit, though, there’s a lot more you can do
