Category: Branding

Building a personal brand is important not only during your education but also when looking for work. By publishing articles and engaging in conversations on non-academic forums, you’ll establish yourself as an expert and make it easier to find opportunities. Not only will this help you financially, but it will also give you the recognition

I’ve written a whole lot about how to generate the content for your landing page. At CrowdTamers, we’re obsessed with finding a clear, repeatable ways to create landing pages as quickly as possible because we make several every week. I don’t talk much about the design. That’s not because it’s not important–you can see looking

I’ll tell you a secret: you can send messages straight to someone’s inbox with a 70-ish percent open rate. The catch is: you’re sending it to their email inbox: you’re sending it to their InMail inbox. For <$1 per opened message, though, LinkedIn Message Ads can be some of the cheapest and most effective ways

You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the process is all about marketing. Online advertising through Facebook or Google Ads is often the go-to choice for app promotion. However, these platforms can prove costly. So, in this blog, let’s

How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see your brand the way YOU want them to see it? If the answers to these questions are no, your business may lack brand alignment. Brand alignment measures how well your firm fulfills

You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to businesses make branding mistakes, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and

I had a late night chat with a founder last night. (Well, technically this morning. My daughter kept me up ’till 2 am. :P) He was struggling to figure out how to sell his product. He is in the conversational UI space, and he was able to get leads from LinkedIn and Facebook easily enough,