Brand alignment: What is it and how do you measure it?
Branding | Business

Brand alignment: What is it and how do you measure it?

Brand alignment measures how well your firm fulfills its brand promise. The strength of your firm’s brand alignment is driven by how well your employees understand, deliver, and communicate your brand’s key messages. When describing your brand and service offerings, are your people on the same page? Brand alignment gets you to say “yes” to…

Landing page mistakes that kill your conversion rates
Branding | Content Marketing

Landing page mistakes that kill your conversion rates

Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer…

5 Branding Fails & how to fix ’em
Branding | Business

5 Branding Fails & how to fix ’em

You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to get branding wrong, though, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and…