One of my clients in the pharmaceutical industry told me she receives upwards of 200 emails a day. A well-written, personalized email matters, but only if your prospect actually opens it. The absolute deluge of spam leads some to resort to rather desperate attempts for clicks and that can greatly affect your open rates. “Hey,
The majority of times I see people sharing information about their A/B tests, it looks something like: “I just ran a test and got 40 visits at a 12.5% conversion rate on page A whereas I got 7 visits at a 14% conversion rate on page B, so Page B is clearly better!” This is
CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every
So you’ve got your content marketing strategy all laid out, but somehow it’s not working? B2B content marketing strategies often fail because they are either too promotional or not focused on the customer’s needs. In this blog post, we will explore some of the common mistakes that marketers make with B2B content marketing and how
Most founders don’t understand what makes a good test. 💡 A good test tries several bold new approaches to talking about what you do, speaks to several different audiences, or repackages your existing feature set into completely different products. Testing minor variants of language are not gonna cut it. Let’s start with the first one:
Artificial Intelligence is revolutionizing the way marketers create content. Creative marketing teams are always looking for ways to increase their content production without sacrificing quality. There are countless AI content tools today to help content writers. And in this article, we compare 5 of the most popular software on the market. Jarvis AI Jarvis is
I was reminded by a recent Twitter thread about “what constitutes an MVP” that I’m confident launching just a landing page and seeing if there’s demand long before I build a product and I did just that for CrowdTamers AI, I promised a follow up to our initial CrowdTamers AI testing post from, uh, July
We asked an AI to write this blog for us about whether AIs can write a meaningful blog. The results are surprising! Over 40% of marketers report that they are using some form of automation for their social media posts alone, you can bet that these numbers will continue to rise as time goes on.
With more than 100 (!) different AI writing tools out there which GPT-2 or GPT-3 content generation engines to make copywriting simple and effortless, it’s possible that writers out there are getting a little concerned about their job security. There’s good news for human writers and there’s bad news, but the tl;dr of this is
I have been known to angel invest in a few companies and am an advisor to a few more. As part of my goal to launch 1,000 startups to $1MM in ARR over the next 6.5 years, I see a lot of startups from the inside. I want to help every startup and founder with
I give webinars from time to time. Here’s a short one about one of the core elements of what I’m trying to accomplish at CrowdTamers; the systems and thinking needed to build, iterate, and scale a startup from $0 to $2 million a year in revenue. I’ve done it more than dozens of times, so
Google Ads are used to help businesses increase their customer base and revenue, but the process of setting it up can be daunting. We will take a look at what Google ads do, how they are helpful for business owners today, as well as provide an easy-to-follow guide on creating your first ad campaign! How
I’ve mentioned that CrowdTamers as an agency is run off of Notion plenty of times on Twitter. A few people have asked on Twitter, IndieHackers, and elsewhere exactly how I’m doing it, and I have been saying for months that I’ll get around to showing how I do it. Well, I’ve finally done it. 🙂
Setting up Google Analytics answers questions like: How many conversions did my Facebook campaign trigger? How is my content performing? Do visitors actually watch the video I produced? Which product category is the most popular? Are there any pages that perform particularly badly? Do people drop out during the checkout process? and more! So let’s
Marketing is fun, right? Flashy graphics. Fun campaigns! Exciting budgets! I’ve run more than a thousand different marketing campaigns over the years I’ve been in this business, and the #1 thing that everyone does wrong when they run campaigns is that they don’t build out their reporting to answer questions. I get a little shouty
One of our mantras is “launch your thing today” but where do you start? If you are starting to build your startup/product, the first thing you need to do is, develop your first website/landing page. This post will help you take your first steps toward launching a website — in only a few minutes. Things
Retargeting, as an ad mechanism, is quite well known these days. Put a pixel on a landing page, send traffic there, and then continue to advertise to the people who’ve seen that page to re-engage them and try to close the deal. But what if you could pre-target your ads—send ads only to your best
LinkedIn for business can be a great way to build credibility, create connections with like-minded professionals, build your audience and gain insight into your industry from established experts in the field. How to use LinkedIn for Business Let’s start by creating a LinkedIn account for your business. Visit the LinkedIn Pages section of the LinkedIn
We’ve written previously about how to validate your top-of-funnel test on Facebook. There are a few cases where Facebook isn’t going to be the right channel for you, though: Bot traffic on Facebook can be really bad, especially since the new iOS 14 update. You might want to specifically target people who care about the
“You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” — Derek Halpern, Social Triggers It’s not always easy to come up with new ideas. Sometimes, we need a little help from our old ones. Repurposing
Ready to master your company’s Facebook presence? Here’s everything you need to know. ✅ Bonus: Learn how to build a top-of-funnel test campaign on Facebook. The blog explains what exactly to click and what you’ll need to prepare for your first ad campaign. A step-by-step guide to setting up Facebook for business Setting up a
I comment often enough when talking to clients or new hires that I have been running growth & marketing for the better part of 20 years and I still get it wrong 70% of the time. The CrowdTamers AI launch is one of the 70%. Initial launch results are all pretty bad, but that’s not
When you’re launching something new, it can be hard to decide your positioning. You want to try several different tests as you launch so you can learn what resonates with your potential audience, but how do you write copy that shows your offer in several very different ways? It can feel tempting to read about
Ensuring that your content is not only fresh but relevant is as important as every other step of your digital strategy. How can you ensure that you’re posting new content regularly and keeping your team accountable for creating this content? An editorial calendar is an answer to your content scheduling woes. Holding everyone responsible and
I reached out on Twitter the other day to ask what early-stage builders grapple with advertising on social media. If you’ve read any of my previous blog posts about launching your startup, I really like social media ads as a way to test and iterate on ideas quickly, so you learn what the market wants—and
The Instagram marketing world is competitive, but it doesn’t mean that you can’t get in on the action. Discover how to create captivating visuals for your brand with this handy cheat sheet so that people will want to follow and engage with your account like never before!
I’ve launched 50 startups, mentored about 200 more, and have taken a dozen startups to $2MM+ in ARR. Successful ones tend to get off the ground the same way. There are 3 distinct phases to go from $0 to $2MM. If you do it right, this can be ~18 months from start to finish: 1.
Marketing is not a one-person show. Especially when it comes to Growth Marketing, where the goal is to grow your business. To achieve this goal, you need an approach that will help you measure and optimize your acquisition, activation, retention, and referral efforts. This article will explain how to create a growth marketing framework to
6 years ago, I created a system to manage and evaluate writers at scale. It works so well a local content agency who I’d hired as a contractor ended up paying me $15k to train their team in how to implement it. I’ve built and scaled this to teams of 3 to 40 writers in the
Most of the time when CrowdTamers works with clients, they already have a product that they launched already. We talk a lot about Grow to Market and “launch before you’re ready” here, but it’s worth noting that approach isn’t the only way to grow your business. I like launching first, because it lets you validate
