Brand alignment: What is it and how do you measure it?
Branding | Business

Brand alignment: What is it and how do you measure it?

Brand alignment measures how well your firm fulfills its brand promise. The strength of your firm’s brand alignment is driven by how well your employees understand, deliver, and communicate your brand’s key messages. When describing your brand and service offerings, are your people on the same page? Brand alignment gets you to say “yes” to…

Landing page mistakes that kill your conversion rates
Branding | Content Marketing

Landing page mistakes that kill your conversion rates

Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer…

5 Branding Fails & how to fix ’em
Branding | Business

5 Branding Fails & how to fix ’em

You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to get branding wrong, though, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and…

When can personas fail?
Business | Content Marketing

When can personas fail?

Personas are helpful tools for Marketing and UX work. So, why do they often fail? Let’s talk about the pitfalls that cause personas to fail and how to avoid and overcome them. To understand your customer better, you need to have a persona. A Persona is a fictional representation and generalization of a cluster of…

Win your market with Niche Marketing
Grow to Market | Strategy

Win your market with Niche Marketing

CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every…

AI Content Generator Tools Comparison
Business

AI Content Generator Tools Comparison

Artificial Intelligence is revolutionizing the way marketers create content. Creative marketing teams are always looking for ways to increase their content production without sacrificing quality. There are countless AI content tools today to help content writers. And in this article, we compare 5 of the most popular software on the market. Jarvis AI Jarvis is…

An AI wrote this blog for us
Business

An AI wrote this blog for us

We asked an AI to write this blog for us about whether AIs can write a meaningful blog. The results are surprising! Over 40% of marketers report that they are using some form of automation for their social media posts alone, you can bet that these numbers will continue to rise as time goes on….