Stay away from these Vanity Metrics
Business | Growth Hacking

Stay away from these Vanity Metrics

Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that…

B2B Marketing Research: What is it? What do you need to know?
Business

B2B Marketing Research: What is it? What do you need to know?

There is a lot of interest today in marketing research, and there is no place where it’s talked about more than in the business-to-business world, where many firms consider it key to their success. In this article we’ll explore this powerful tool piece by piece, breaking down business-to-business marketing research into a series of questions…

Get to know Google Analytics 4
Business

Get to know Google Analytics 4

Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built…

Use AI tools like a pro
Business

Use AI tools like a pro

The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our workplaces, homes, and vehicles — from cars to robots to medicine. This will have significant repercussions for society, as AI performs many tasks that, until now, have been done by humans….

Differentiate your business from your competition
Business

Differentiate your business from your competition

You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience. As generally told, finding your niche is the only way to succeed in marketing. But instead, find your key differentiator to establish your competitive edge. By zeroing in on what you…

Content Marketing Framework
Business

Content Marketing Framework

Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not….