It has been a few months since Google announced the release of Google Analytics 4 (GA4) and there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. A common complaint about GA4 is that it is difficult to use. Marketers wished they had not wasted so much time
TikTok is growing rapidly. 8 new users join TikTok every second. Additionally, it hit 1 billion active global users by the end of 2021, cumulating over 2.6 billion downloads since its launch in 2016. This tremendous rise shows us one thing: that the short-form video app is here to stay – as much as boomers and millennials may
Think 3 Million impressions, 500k views, and 20,000 app installs = Good Growth? The user penetration must be huge. Well, not really. Turns out, all of us are stuck chasing vanity metrics that make us feel good but don’t really help. If a metric does not encourage action, it’s a vanity metric. Any metric that
There is a lot of interest today in marketing research, and there is no place where it’s talked about more than in the business-to-business world, where many firms consider it key to their success. In this article we’ll explore this powerful tool piece by piece, breaking down business-to-business marketing research into a series of questions
Google has announced that from July next year (2023) it will stop collecting data from the older version of Google Analytics. It is time to migrate to Google Analytics 4! Google Analytics 4 – What’s changed? In short… a lot. GA4 uses a significantly different data structure and data collection logic. Now, everything is built
It has been a few months since Google announced the release of Google Analytics 4 (GA4). However, there’s still a lot of confusion around the key differences between GA4 and the older Universal Analytics. In this blog, we will take a deeper look at four of the fundamental differences between the two Google Analytics platforms and
The Artificial Intelligence boom is happening worldwide, and it’s accelerating quickly. It is set to transform all aspects of our lives – including our workplaces, homes, and vehicles — from cars to robots to medicine. AI tools will have significant repercussions for society, as AI performs many tasks that, until now, have been done by
You have finally launched your product for the world to see, but it’s been one day, two days,… 30 days, and nobody has signed up. You start to worry that maybe the product isn’t good enough. Let us tell you one thing — you need a go-to-market strategy for this idea. In this blog, we’ll
You have listed your app on the Shopify App Store. Now, what? After listing your new app on Shopify, the next part of the process is all about marketing. Online advertising through Facebook or Google Ads is often the go-to choice for app promotion. However, these platforms can prove costly. So, in this blog, let’s
You are often told to find your niche in content marketing — to carve a path through unexplored territory with a narrowly defined audience. As generally told, finding your niche is the only way to succeed in marketing. But instead, find your key differentiator to establish your competitive edge. By zeroing in on what you
Marketing has changed a lot in the past few years. So has the way we consume content. It’s become increasingly difficult to differentiate noise from information. With brands producing more content than ever before, and consumers having more devices and channels to view it, we must discriminate between what is relevant and what is not.
Artificial intelligence has broken the boundaries of the technology world to become a focus for businesses of every stripe. Articles on the business benefits of AI regularly feature in publications devoted to any and every industry. Small-business owners reading all the ink on AI may think, “That’s great for the big guys, but there’s no
How do people describe your brand and service offerings? Is the majority unanimous in how they perceive your brand? Most importantly, do people see your brand the way YOU want them to see it? If the answers to these questions are no, your business may lack brand alignment. Brand alignment measures how well your firm fulfills
Landing pages are serious business. So, in today’s blog, let’s talk about the mistakes killing your conversion rates and how you can avoid them. Mistake 1 – Not having enough landing pages Studies show that the more landing pages businesses have, the better results. Why? Because these businesses are creating landing pages to highly specific buyer
I have two questions for you – Now, let’s reverse engineer these questions. Instead of thinking about how to get people to read your blog post, think about what your target audience searches for on the internet. For example, if you’re writing a travel blog, a bunch of people is probably searching for things like:
You may recall Trevor’s declaration that your brand sucks (if you don’t do these 5 things). There are many ways to businesses make branding mistakes, so it’s worth revisiting as a reminder of how to correct when you’re struggling. Mistake #1: No unique value proposition A value proposition is both really easy to construct and
Customer personas are incredibly helpful tools for Marketing and UX work. So, why do they often fail? Let’s talk about the pitfalls that cause personas to fail and how to avoid and overcome them. To get a better sense of your better, you need to have a customer persona. So what’s a persona? A Persona
Guess what? Most Google Analytics setups are broken. People are reporting results using screwed-up data. Organizations are deciding what to remove, publish or change on their websites – by looking at the wrong reports. What is to be done about it? Plenty. You might think, “I don’t really use Google Analytics, so I’ll get round to fixing
CrowdTamers focuses on helping startups find the first small, well-defined market that they can tackle—called a niche—which is defined usually by having a single type of person who has a narrow problem they want to be solved, and you can focus on delivering exactly what they want. It removes you from consideration for almost every
So you’ve got your content marketing strategy all laid out, but somehow it’s not working? B2B content marketing strategies often fail because they are either too promotional or not focused on the customer’s needs. In this blog post, we will explore some of the common mistakes that marketers make with B2B content marketing and how
Artificial Intelligence is revolutionizing the way marketers create content. Creative marketing teams are always looking for ways to increase their content production without sacrificing quality. There are countless AI content tools today to help content writers. And in this article, we compare 5 of the most popular software on the market. Jarvis AI Jarvis is
We asked an AI to write this blog for us about whether AIs can write a meaningful blog. The results are surprising! Over 40% of marketers report that they are using some form of automation for their social media posts alone, you can bet that these numbers will continue to rise as time goes on.
With more than 100 (!) different AI writing tools out there which GPT-2 or GPT-3 content generation engines to make copywriting simple and effortless, it’s possible that writers out there are getting a little concerned about their job security. There’s good news for human writers and there’s bad news, but the tl;dr of this is
Google Ads are used to help businesses increase their customer base and revenue, but the process of setting it up can be daunting. We will take a look at what Google ads do, how they are helpful for business owners today, as well as provide an easy-to-follow guide on creating your first ad campaign! How
Setting up Google Analytics answers questions like: How many conversions did my Facebook campaign trigger? How is my content performing? Do visitors actually watch the video I produced? Which product category is the most popular? Are there any pages that perform particularly badly? Do people drop out during the checkout process? and more! So let’s
One of our mantras is “launch your thing today” but where do you start? If you are starting to build your startup/product, the first thing you need to do is, develop your first website/landing page. This post will help you take your first steps toward launching a website — in only a few minutes. Things
LinkedIn for business can be a great way to build credibility, create connections with like-minded professionals, build your audience and gain insight into your industry from established experts in the field. How to use LinkedIn for Business Let’s start by creating a LinkedIn account for your business. Visit the LinkedIn Pages section of the LinkedIn
“You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” — Derek Halpern, Social Triggers It’s not always easy to come up with new ideas. Sometimes, we need a little help from our old ones. Repurposing
Ready to master your company’s Facebook presence? Here’s everything you need to know. ✅ Bonus: Learn how to build a top-of-funnel test campaign on Facebook. The blog explains what exactly to click and what you’ll need to prepare for your first ad campaign. A step-by-step guide to setting up Facebook for business Setting up a
Ensuring that your content is not only fresh but relevant is as important as every other step of your digital strategy. How can you ensure that you’re posting new content regularly and keeping your team accountable for creating this content? An editorial calendar is an answer to your content scheduling woes. Holding everyone responsible and
